Image Source: Freepik Content marketing is one of the most cost-effective digital marketing strategies nowadays. When implemented strategically, it can do wonders for attracting new customers and nurturing your existing ones, boost your brand recognition and awareness, and help you create loyalty and trust with your prospects. However, creating engaging content can be challenging, […]
content marketing strategy
Link Building: Proven Strategies to Carry Forward Into 2018
It’s no secret that link building is essential to the success of organic ranking. If you want to improve your positioning in the search engines, you need quality backlinks. Your blog or website will not be in the top 10 of Google search result unless you have “quality” links. Links are one of the most […]
7 Key Elements for an Effective B2B Content Marketing Strategy
How is your content marketing strategy working for you? According to this report by Content Marketing Institute, in 2016, 63% of B2B marketers reported being extremely committed to content marketing. However, only 22% of B2B marketers reported being extremely successful with their approach to content marketing. What does this tell you? Today, the most recommended […]
How to Target Potential Customers using Content Marketing Strategies
Content marketing is one of the easiest ways to gain the trust of consumers as an authority in your industry. We operate in a buyer-driven market where buyers reach out to sellers, fully informed on what they want, specifications they require and their reasons for those requirements. According to this study, consumers spend an average […]
