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6 Tips For Increasing Brand Loyalty via Social Media

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Building brand loyalty is critical for any business since it helps in retaining existing clients. Your already existing client is one of the greatest assets hence the need for value addition strategies geared to keep and influence repeat purchases. Enhancing brand loyalty has become simpler through various social media tools, and engaging with your clients directly by and large … [Read more...] about 6 Tips For Increasing Brand Loyalty via Social Media

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3 Critical Steps To Successful Strategic Internet Marketing

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3 Critical Steps To Successful Strategic Internet Marketing What if there was a magic marketing bullet? A guarantee that every time you promoted your product or service - as long as you followed these strict guidelines, success was sure to be yours. Would that interest you? Would that information change your business, and in fact change your life? You could almost print money … [Read more...] about 3 Critical Steps To Successful Strategic Internet Marketing

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Business Failure Due To Stopping Traditional Marketing

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Business Failure Due To Stopping Traditional Marketing It’s far too often that I hear online marketing touted as the “end all, be all” for a businesses marketing strategy. This belief often entails halting all other marketing in favor of online strategies. This is a very scary strategy – if you dare to call it a strategy at all! So why does this occur for so many businesses and … [Read more...] about Business Failure Due To Stopping Traditional Marketing

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Stop Procrastinating on Website Structure for Marketing Your Business

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Stop Procrastinating on Website Structure for Marketing Your Business You and I are often our worst enemy when it comes to building our website or marketing in general. The crippling factor for probably most businesses is not a lack of knowledge, nor is it a lack of resources or information. It's not a shortage of ideas, energy or desire to achieve better results. Often the … [Read more...] about Stop Procrastinating on Website Structure for Marketing Your Business

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Improve Your Offline Sales Process By 80%

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Improve Your Offline Sales Process By 80% You've heard of the 80/20 rule. For example 80% of your business is driven by 20% of your sales. This same rule can help improve your sales through integrating strategic online marketing and design strategies. In fact it's actually quite easy to do , when you know where to look. The place we like to start is ... what drives you nuts … [Read more...] about Improve Your Offline Sales Process By 80%

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Location Based Web Marketing Strategies

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I was speaking with a restaurant the other day and in reviewing their site and some of their competitors, it really dawned on me that too many restaurants just don't know how their website contributes to their online marketing. Really this applies to any bricks and mortar business; however, restaurants seem to have mastered a noticeable share of brochure style sites. So … [Read more...] about Location Based Web Marketing Strategies

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The Web’s Getting Vertical

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Read the title. What does it mean? “Vertical marketing” is a response to an increasing trend toward niche searches and finely divided communities. Vertical markets have always existed, of course. Not a lot of people need pelagic hydraulic fluids, for example. (In fact, even though I toured the linked site, I’m still not 100% sure what they are!) Increasingly, natural … [Read more...] about The Web’s Getting Vertical

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