In today's Big Box world of giant retailers, many small retailers have come up against what seems to be insurmountable odds. There seems to be no industry safe from the impact of the "big guy". So today I thought we would discuss an industry not often considered when thinking of Big Box competition, the hearing instrument market. However we could just as easily be talking about … [Read more...] about Taking on the Big Dogs – How to Compete Against Corporate Giants in the Hearing Instrument Business
In the marketing world, we deal with a lot of acronyms. Sometimes there are so many letters flying about that it becomes difficult to assign meaning to them. If you struggle with this, you're not alone. CAC (Customer Acquisition Cost) and CLV (Customer Lifetime Value) are two especially challenging ones that many businesspeople have a hard time with. They're important to … [Read more...] about 2 Key Acronyms to Measure In Your Business
A good marketing strategy revolves around much more than short-term sales numbers. You have to think about long-term factors like brand awareness, customer loyalty, and more. However, you won't keep afloat to focus on those long-term goals if you don't make sales now. To hit those sales goals, you'll need a sales pitch that is informed by expert advice and seasoned by your (and … [Read more...] about 6 Keys to a Compelling Sales Pitch
If you’re in business—then digital marketing most probably occupies your mind most of the time. After all, marketing will play a major role in how effective your business grows or shrinks. And the more tested and efficient your methods are—the more profitable (and successful) things are bound to be. In this post we are going to discuss the 2 main marketing methods that … [Read more...] about Digital Marketing vs Traditional Marketing: Which Should You Use for Business?
If you feel like list posts are fluff, you're not alone. A lot of people - both marketers and average joes - view list posts as entertainment for naive masses. Do you want to pander? If you think of yourself as a serious businessperson, you might worry about this. But list posts don't have to be fluff, nor do they have to pander to those who care nothing for substance. … [Read more...] about List Posts – The Key to Getting them Right!