6 Things To Remember When Writing SEO Articles Below you will find 6 items that are the most important aspects of creating quality content that will drive visitors back to your site, and increase your sites page rank. 6 Things to remember when writing articles: Write for SEO but don’t write for SEO. This doesn’t seem right does it? Well this is the most difficult item to … [Read more...] about 6 Things To Remember When Writing SEO Articles
Improve Your Offline Sales Process By 80% You've heard of the 80/20 rule. For example 80% of your business is driven by 20% of your sales. This same rule can help improve your sales through integrating strategic online marketing and design strategies. In fact it's actually quite easy to do , when you know where to look. The place we like to start is ... what drives you nuts … [Read more...] about Improve Your Offline Sales Process By 80%
We are in the process of rebuilding the GILL Media website. But this rebuild unlike the one 2 years prior (yes I said 2 years) has a completely new approach. Our new website puts our Blog front and centre. I believe that websites of the future will be more and more about providing quality information and building a relationship with prospects. If you compare this to a typical … [Read more...] about 3 Reasons Your Website Might Fail
The GILL Solutions blog is about to take on a whole new look (not just graphically although it will be changing too), and we think you're gonna like what you see. After nearly 6 months of brainstorming, and discussions on the direction we were going to take with our blog, we have decided that educating small business in every way possible was the best solution. Internet … [Read more...] about Free Internet Marketing Strategies for Your Business
If you’re trying to get somewhere on the internet when it comes to marketing your business, there is no way to ignore social media any longer and whether it will play a factor in your online marketing. With over 500 million users on Facebook (larger than most countries) and over 50% of them accessing their home page daily it’s hard not to pay attention to this medium. Twitter … [Read more...] about Social Media Optimization – What about it…
I’ve worked with a lot of B2B focused clients who have trouble adapting to the strategic internet marketing mindset. They think internet marketing is something an expert does to their business – not a process where they work with the team to find their strengths. But B2B marketing on the Web is about translating the methods that work and expanding them beyond your personal … [Read more...] about The Five Laws of B2B Marketing on the Web
How should you market your business online? If you’re a business just venturing into the realm of internet marketing strategies you’ll encounter dozens of options, offers and approaches. The trick to adopting a successful internet marketing strategy is to define your targets clients or customers, set goals, and understand the potential and limitations of each method. Let’s get … [Read more...] about Internet Marketing Strategies: Which One is Right for You?
As you can see from the badge on our Internet Marketing Blog page, we use Twitter as a marketing and communications tool. We also use it for fun, or just to shoot the breeze. @GILL_Media has proven to be an extraordinarily successful effort, especially in the way it helped moderate the possible traffic effects of our total website redesign. Our approach to Twitter has been from … [Read more...] about Twitter Strategy, Part 1: Why Did We Add You?
Recently, Google webspam and SEO guru Matt Cutts reiterated Googleâ€™s position on paid blog entries. Google doesnâ€™t like them. What he was light on explaining was how exactly Google can tell an entryâ€™s been paid for, though his example â€“ Kmartâ€™s recent paid reviews promotion, where the company gave bloggers $500.00 gift cards â€“ was easy enough to find, since some of … [Read more...] about SEO, Social Media and the Attention Economy
I was reviewing some correspondence with one of our clients the other day when I was struck by the importance of coaching as a part of the SEO and marketing process. People tend to ignore this because on the surface, it seems to undercut one of the features of outsourced marketing: Clients can get back to their core business, leaving their firm to handle the strategic internet … [Read more...] about Coaching Clients for Strategic Internet Marketing