Podcasts are not new, and they aren't quite as hip and fresh as they once were. But "hip" doesn't always make for a good marketing channel, nor does mundane make for a bad one. If you're looking for a new kind of content to incorporate into your content marketing strategy, you should consider a podcast. Many marketers embrace the usual suspects of content marketing - … [Read more...] about Increase Brand Awareness by Starting a Podcast
Networking - How Essential Is It? Do I really need to network? Right off the bat, I’ll tell you that the answer is YES, networking is an essential part of running a business. You cannot just sit back and wait for customers or clients to come to you. You have to sell yourself. For those who aren’t particularly gregarious, salesmanship may not come naturally. And networking … [Read more...] about Networking – How Essential Is It?
Groupon and LivingSocial for Small Business - Yes or No? Local deal websites like Groupon and LivingSocial can be a great way for consumers to snag a deal - but what do the participating businesses get out of it? If you run a local, small business of the type you often see offering these deals, you might be curious. Maybe you’re seeing dollar signs flash before your eyes as you … [Read more...] about Groupon and LivingSocial for Small Business – Yes or No?
These days, you don’t start a business without using at least one social media platform. You just don’t. Anyone so foolhardy as to skip social media networking is missing out on a huge opportunity to spread awareness about his or her brand. But you’re no fool. You know the importance of social media networking. However, you might be wondering about which social network or … [Read more...] about What is the Right Social Media Network for Your Business?
How to Use the Facebook Advertising Daily Report for Your Business Facebook is clearly one of the most powerful social media tools today. It boasts of more than a billion users worldwide, which makes it a business platform that shouldn’t be ignored. Yes—you should use Facebook and their advertising platform to your advantage. Incorporating Facebook Campaigns into your … [Read more...] about The Facebook Advertising Daily Report: How You Can Use It for Your Business