I recently spoke on Digital Marketing to a Business Roundtable Group in New York City on how to grow your business with the power of Digital Marketing. It was a great event, with lots of exciting conversations spurring from the presentation. In fact, one thing I love about live events are these conversations. They provide instant feedback and the stories that go with this … [Read more...] about Why Your Marketing Struggles to Achieve the Results You Aim For
Traditional Marketing
50% of All Marketing Works
It's a common belief in the marketing industry, that 50% of all marketing strategies work! The challenge is, which 50% is it! What makes a successfully developed campaign or strategy from your marketing team super successful? Why can a team that constructs a successful marketing strategy once, fail to achieve the same kind of results the next go round? How can marketing … [Read more...] about 50% of All Marketing Works
Business Failure Due To Stopping Traditional Marketing
Business Failure Due To Stopping Traditional Marketing It’s far too often that I hear online marketing touted as the “end all, be all” for a businesses marketing strategy. This belief often entails halting all other marketing in favor of online strategies. This is a very scary strategy – if you dare to call it a strategy at all! So why does this occur for so many businesses and … [Read more...] about Business Failure Due To Stopping Traditional Marketing
Improve Your Offline Sales Process By 80%
Improve Your Offline Sales Process By 80% You've heard of the 80/20 rule. For example 80% of your business is driven by 20% of your sales. This same rule can help improve your sales through integrating strategic online marketing and design strategies. In fact it's actually quite easy to do , when you know where to look. The place we like to start is ... what drives you nuts … [Read more...] about Improve Your Offline Sales Process By 80%