I was speaking with a restaurant the other day and in reviewing their site and some of their competitors, it really dawned on me that too many restaurants just don’t know how their website contributes to their online marketing. Really this applies to any bricks and mortar business; however, restaurants seem to have mastered a […]
vertical marketing
The Web’s Getting Vertical
Read the title. What does it mean? “Vertical marketing†is a response to an increasing trend toward niche searches and finely divided communities. Vertical markets have always existed, of course. Not a lot of people need pelagic hydraulic fluids, for example. (In fact, even though I toured the linked site, I’m still not 100% sure […]
