• Skip to main content
  • Skip to primary sidebar
  • Skip to footer

GILL Solutions

Growing your business..Should be Strategic!

  • Our Process
  • Services
    • Full Service
      • Search Engine Optimization Service
      • Conversion Optimization
      • PPC Advertising Management
      • Social Media Marketing Service
      • Full Stack Development
    • Google Analytics Audit
    • Marketing Coach
    • Domains & Hosting
  • Training
    • Marketing Certification
      • Conversion Optimization Certification
      • Digital Advertising Certification
      • Search Engine Optimization Certification
      • Marketing Automation Certification
      • Content Marketing Certification
      • Social Media Strategy and Deployment Certification
    • Google Analytics Training
  • About
    • Our Story
    • Contact Us
  • Call 1-877-801-4090

Jun 13 2012

3 Critical Steps To Successful Strategic Internet Marketing

3 Critical Steps To Successful Strategic Internet Marketing

What if there was a magic marketing bullet? A guarantee that every time you promoted your product or service – as long as you followed these strict guidelines, success was sure to be yours. Would that interest you? Would that information change your business, and in fact change your life? You could almost print money on demand. All you would have to do is apply the marketing solution and ‘bam’ new business. You could afford that new sports car, larger house, European vacation. Life would be awesome!

Ok so now smack yourself, because that’s a load of you know what… There is NO magic marketing bullet that can do all that. If you think there is though, boy do I have some affiliate offers that I’d love to share with you!

Seriously though, marketing does have fundamental steps behind it that you should be following. If followed, your marketing results will continuously improve and chances are you’re not doing them right now. Take a look at this short video (about 12 minutes) and write the 3 steps down. Apply them and see the difference in 30 days. No magic bullet just concrete steps to follow religiously. Not that marekting is a religion 🙂

In the video we discuss the 3 critical steps that anyone who is focussed on a strategic internet marketing strategy should employ. The reality is, these three steps should be strictly adhered to regardless of the type of marketing – online or offline. So to sum up, the steps are…

1 – Set your marketing goals

Goals are not to be treated as some far off distant possibility. Rather they should be calculated much like a chess match. Each move a step towards a smaller goal. When each of the goals are formulated, you will have constructed your funnel.

2 – Establish your marketing strategy

Regardless of the type of marketing you do, these are just channels. One channel is not as good as the next, and certainly one size does not fit all.

3 – Measure and refine utilizing web analytics

I know I’m definitely preaching, and frankly for good reason. This is consistently the most underestimated step and the most poorly executed one that I see with small business today. Everything you spend time, money or resources on, in marketing your business should be measured and held to accountability. That’s not to say that all efforts both financial and not are meant to directly generate revenue, but that they should encompass a goal. A step in the funnel. Remember, don’t do a thing online unless you’re measuring it!

Hopefully you’ve found this information helpful, and although we’re at the basic level, these fundamentals are so powerful. So add to them below, I’m interested in your feedback. Also don’t forget to grab your free eBook over at web analytics training site.

 

Written by George Gill · Categorized: Blog, Conversion Optimization, Marketing, V-Blog · Tagged: internet marketing blog, internet marketing strategies, marketing, online marketing, strategic internet marketing, vertical marketing, video

About George Gill

George Gill is the founder of GILL Solutions. He lives in Peterborough Canada, and is an avid learner, passionate trainer and speaker. For over 20+ years, he's helped businesses implement growth strategies and systems to consistently out perform their expectations. Measurement is always key!

Reader Interactions

Comments

  1. guitar news says

    December 3, 2012 at 8:04 am

    Simply want to say your article is as astonishing.

    The clearness in your post is simply spectacular and i
    can assume you’re an expert on this subject. Fine with your permission allow me to grab your feed to keep up to date with forthcoming post. Thanks a million and please carry on the rewarding work.

Primary Sidebar

Follow Us

  • Facebook
  • LinkedIn
  • Twitter
  • YouTube

Email Newsletter

Sign up to receive email updates weekly and to hear what’s going on with us!

Business Strategy

GILL Solutions Management Is an Industry Game Changer in Canada

March 9, 2022 By George Gill

GILL Solutions Management takes pride in its ability to deliver world-class digital solutions for reasonable costs. We’re an experienced team that works with businesses in identifying the most optimal ways to … Continue Reading about GILL Solutions Management Is an Industry Game Changer in Canada

Important Benefits of Facebook for Your Business

May 15, 2020 By George Gill

Whether you are a person who likes social media or not, if you're in business, there is a good chance that at some point you've considered FaceBook for your business. Understanding what the benefits are, is an … Continue Reading about Important Benefits of Facebook for Your Business

Before You Start – Is Social Media Marketing Profitable

May 14, 2020 By George Gill

We all know Social Media is popular. But before your business goes down the path of investing resources and budget into this marketing channel, you need to know what to expect. Most importantly can it be profitable … Continue Reading about Before You Start – Is Social Media Marketing Profitable

Do You Have to Pay for Search Engine Optimization

May 12, 2020 By George Gill

Every business I have ever spoken to has unanimously agreed, they would love to be on page one of Google for the keywords directly related to their business. Most believe they deserve to be at the top, and the … Continue Reading about Do You Have to Pay for Search Engine Optimization

How Important is Conversion Optimization to Your Business

May 11, 2020 By George Gill

With over 20 years in the digital marketing field, the number one approach to quickly generate the greatest impact on a business's results that I've witnessed has been accomplished through conversion rate … Continue Reading about How Important is Conversion Optimization to Your Business

Why is Siteground so expensive vs competitors

Why is Siteground so Expensive vs Competitors

May 7, 2020 By George Gill

Hosting your website is a very big deal for many reasons that we'll discuss in this article. Siteground is a hosting company (click to see Siteground's current offer) we often recommend, even though they tend to be … Continue Reading about Why is Siteground so Expensive vs Competitors

Footer

GILL Solutions Management
7901 4th St. N STE 4155
St. Petersburg, FL 33702

GILL Solutions Management
3080 Yonge Street, Suite 6060
Toronto, Ontario M4N-3N1

Follow Us

  • Facebook
  • LinkedIn
  • Twitter
  • YouTube

GILL Solutions Management
P.O. Box 30024 RPO Chemong
Peterborough, Ontario, K9H 7R4

  • Terms and Conditions
  • Privacy Policy
  • Our Blog
  • Student Login
  • Contact Us

©2020 GILL Solutions Management LLC