Sometimes entrepreneurs and marketing professionals get so hung up on their own strategy that they forget there are others out there in the same industry. Unless your business is one-of-a-kind (and how likely is that, really?), you have competitors. You don’t operate in a vacuum, so your marketing strategy shouldn’t be constructed in a vacuum. […]
technology
Customer Feedback – Asking the Right Questions
As an entrepreneur with a passion for your business and your industry, you know that your customers are the reason you do what you do. But how do you know if you’re taking the right steps to keep them happy? The answer, of course, is customer feedback. The only way to truly understand your customers […]
The Power of Video in Your Marketing Mix
Why read an article or blog post when you can just watch a video? Not everyone thinks that way, of course. If you thought that, you might not be reading this right now. But a lot of people do prefer to get all kinds of information through video. That’s why video marketing is such a […]
Data Driven Content – Making It Engaging
One of the most compelling ways to drive home your point is with data. Whether you’re talking about the housing market, legal fees, or internet usage, solid facts – survey results, statistics, etc. – lend legitimacy. Unfortunately, data can also be boring. Data-driven content can lose readers’ attention quickly if it isn’t presented in an […]
Technology and What it Means for Word-of-Mouth Marketing
Think technology has eclipsed the importance of word-of-mouth marketing? Think again. On the contrary, the highly connected world of today is the ideal forum for this kind of marketing. Technology simply puts a new twist on an old marketing strategy by giving us (and our customers) new avenues to promote our businesses. So, today’s “word-of-mouth” […]
