Implementing an efficient social media marketing strategy can go a long way in establishing how your business communicates with your target audience.
You may have noticed, that social media has undergone some massive changes which have prompted several platforms to change their algorithms. And with that, you’ll notice that businesses are making the most of the situation by integrating some trusted best practices when using social media.
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You’ll often see organizations using more visuals, like images, infographics, and videos. They are also learning the importance of engaging more frequently with their followers and to connect with their audiences in a timely manner. Communicating genuinely has become even more important. Thus creating more informative content to share is key. These are all good practices to incorporate into your social media marketing strategy.
There are some points worth mentioning to take warning of too. It’s not cool to ignore your audience – no one likes to be ignored. Don’t be pushy! It’s better to be yourself, by being real, relevant, consistent and respectful. Oh, and let’s not forget mentioning grammar. Don’t be sloppy – whenever you can use proper grammar. Try to get in the habit of proofing your work before you hit publish.
Let’s dive into these points a little further, shall we?
Below is an infographic of some of the important Dos & Don’ts pertaining to social media marketing.
Key Dos & Don’ts of Successful Social Media Marketing Strategies.
If you’re already adhering to these Do’s and Don’ts – then you’re already on your way to successfully growing your social media audience in an ethical manner.
In today’s market of fierce competition and rapidly changing online trends, you need to step up your game to stay ahead of your competition. So if you aren’t already – take these dos and don’ts into consideration when developing and implementing your company’s social media marketing strategy.
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No matter how much you think you already know about social media marketing best practices – there’s always more to learn. And just when you thought you understood the game – the game changes (and so do the algorithms).
The key is to be consistent. You need to have patience. Always be yourself whenever you can. It’s important to be relevant, and authentic, and of course to have fun too. Most importantly though – you need to measure your results (otherwise how will you know what’s working and what’s not). When you get it just right, it’s time to rinse and repeat.
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Need some extra guidance on developing your social media marketing strategy? Let’s chat. Contact GILL Solutions today for a no-obligation consultation. We can discuss your Social Media Marketing and/or any other Digital Marketing needs, to help you grow your business.