The factors that determine the rank of websites on Google SERP seem to vary every year. New elements are added and the algorithm is also prone to change. In 2017, Google focused on the HTTPS websites among other factors and these seem to have been carried into this past year too. In 2018 however, mobile […]
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What to Do for Mobile-First Indexing
Mobile-first indexing has become a highlighted concept in the digital marketing world this past year. Realizing the potential of mobile-friendly sites with the number of consumers becoming more dependent on their smartphones and only increasing day-by-day, businesses need to be sure they are updating their sites accordingly. Mobile-first indexing simply means that the mobile-friendly site […]
Successful Social Media Marketing Strategies
Implementing an efficient social media marketing strategy can go a long way in establishing how your business communicates with your target audience. You may have noticed, that social media has undergone some massive changes which have prompted several platforms to change their algorithms. And with that, you’ll notice that businesses are making the most of […]
The Importance of Domain Authority
With over a billion websites on the Internet today, how do we know which ones are both relevant and credible? Thanks to MOZ, and other competitive research tools like SEMrush there’s a way to understand a website’s domain authority. Domain Authority is a term and search engine ranking standard developed by MOZ using an algorithm […]
