It can be difficult knowing how to approach your audience sometimes. On the one hand, it’s important that your content always be fresh and relevant. On the other hand, you want to show that you recognize viral trends that appeal to your audience. The fact is that, while original, branded content is an important element […]
social media strategy
How Much Time Is Needed to Maximize My Social Media Efforts?
Smart businesspeople know that a good social media strategy is an important part of marketing, building brand identity, and staying in touch with customers. But busy businessmen and women may worry that there just aren’t enough hours in the day to develop a solid social media presence. Do you need to devote hours each day […]
The Biggest Wins and Fails in Social Media in 2012
… And What Your Brand Can Learn From These Companies 2012 was a huge year for social media for quite a few reasons, none the least of which was that 2012 was the biggest year on record in terms of social media’s massive and ever-growing population. But more specifically, it was a year of a […]
5 Reasons I Don’t Hang Out at Facebook Much – and 5 Ways to Fix That
Like a lot of people, I was a Facebook addict. Like a lot of strategic internet marketing guys, I thought that as is, it could do all kinds of amazing, fancy things. Now that I’ve been on Facebook for a while though I’ve gotten a bit more jaded – when I go to Facebook at […]
