Are you using Facebook Pages as a marketing tool for your business? Have you found the overall benefits of Facebook Pages to be worth your efforts of using the tool?
In marketing today, it is essential that every company has a digital spider-web. For every platform where your target users reside, you should be spinning new, interconnected webs. One of those platforms is Facebook. Before putting in the required efforts and resources into building and maintaining a Facebook page, a good question (we expect you are asking) is ‘Why should I?’.
Based on personal and client experiences, here are some of the reasons we recommend Facebook pages for businesses:
Benefits of Using Facebook Pages for your Business
1. Free Account, Free Publicity, Free Audience
The basic business page account is and has always been free. The package gives you a platform of about 2 billion active users, a percentage of that being your target users. Who could say no to that?
- Related: Where is Your Next Customer Hiding
2. New world, new search engine, new business platform
People have relied on Google to search for information about anything they care about. This includes restaurants, the address of offices, product reviews, and lots more. They now check this information up on Facebook for images, ratings, legitimate reviews and original consumer experiences. It’s now sort of a separate search engine. In fact, Google offers a higher ranking to Facebook pages in the SERP. You cannot lose the opportunity to win the trust of the customer by not having a Facebook page. In addition, you can flaunt the reviews in the place of paid advertising.
3. Great content, Shares, Great and real publicity
The time spent on Facebook has gone up to 1 hour and 20 minutes per day for one person. Users frequently refresh their newsfeed so as to see updates from various pages and accounts. Anything that could be a trend immediately becomes viral. Once it’s great, people share it, all that is required of you is great content!
4. The Facebook call to action button is a GEM
Facebook offers the “Call Now”, “Book Now”, “Order Now”, “Shop Now”, “Sign Up” and other call-to-action buttons to encourage users to quickly click and be led to a high conversion page of your site or blog. That’s a great way to gather more sales! Show the best sellers out there that you know how to sell a product to the customer who does not want to buy it before.
5. The use of Facebook stats
Business people who do not understand the technical information of their site reach, SEO reports, etc. can easily check through the Facebook’s insight which reveals all the necessary information about audience engagement and much more. The easy graphs, statistics and bar lines, shows the taste of the audience and help marketers focus on high in demand products & services.
6. Enjoy the Mobile trend
The Facebook mobile application is a Holy Grail. This is an app you (as an individual) cannot refuse to use frequently. It also saves your business a lot of money and attracts visitors to your site with the ease of a touch. Everyone has a phone, if not a PC or laptop, so it is better to adapt the advertising strategies you use to scale across several mobile devices.
7. Unlimited number of friends
While the number of friends on your personal account profile is limited to 5,000, your fan page may have an infinite number of fans. This is perhaps one of the main reasons why you should use a fan page, not your personal account profile page. Why do you want to limit the number of fans your brand should be having?
8. It keeps your personal life private
When you create a fan page, you essentially keep your personal page separate and disconnected from it. For people who love to be on Facebook for their friends and family, this is a very important feature. It is important to be able to control the privacy settings on your personal page and also optimize the visibility or publicity of your fan page. It can be incredibly boring and annoying for your friends and family to constantly see updates on your business. This option is an easy way to avoid this.
9. Search Engine Results (SERP)
Facebook fan pages are indexed, this means that some of your public content is also indexed. As a business, you want to appear on top of search engines. Of course, you desire to attract traffic to your website, and a social presence is important to do this.
10. Tagging your business or brand
Your fans and other pages on Facebook can tag your fan page. Only your friends or those on a thread with you can tag your personal profile. Since you want to be seen on as much newsfeed as possible, you must make sure others can tag you in their posts and photos. This helps your engagement to as well as your fan base too.
Facebook Advertising can be cheap and targeted specifically for your buisness and audience. Advertising to a fan page is cheaper and more effective than to an external landing page because Facebook desires to maintain and keep the traffic on the site. Through advertising, you can promote your fan page, but you can’t through your personal page.
12. Multiple Administrators
If you grant selected people an access to your page, you keep the password to your personal profile safe. You choose which rights you want to grant and what they can do on your page. This also allows a good system of checks and balances for your brand.
13. Newsfeed Marketing
Newsfeed marketing has become the foundation of marketing on social media. By regularly updating your fan page, it is seen and noticed on the newsfeed of many of your fans. When your post is interacted with, it shows up on their friends’ newsfeed. It’s your key to winning new fans.
14. Location and check-ins
It is possible for people to check-in to your brand through your page. This is not possible via your personal profile. If your business is based on a certain location, it is important for social proofing and also newsfeed marketing. It is important to get people interacting with your brand. This can be done through check-ins.
15. Boosting posts
When you make a post that goes viral, you know people love it. You can boost this post to gain more engagement. Although this is coming to personal profiles, it is better for your page. On your page, you get metrics and get more likes which boosts the authority of your business.
Take 5 minutes off your valuable time (which you’re most likely already spending on Facebook) to create a Facebook page for your business. Upload great content regularly. Take your time to create nice and catchy images, maybe infographics etc.
Most importantly, keep your audience engaged and interested. Doing this will keep you at the top of their feed, and encourage them to share your content and profile with their friends.
Want to talk about your Business Marketing Strategy? Connect with us for a free one-to-one conversation on how to build a Social Media Marketing strategy that works for your business.