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Mar 28 2018

Social Media Marketing: Dos & Don’ts for Business

If you haven’t noticed, social media is pretty much everywhere these days. Despite what some might think, it’s not shrinking – in fact, it’s growing. And not just on a personal level, but for businesses too.

Social Media Marketing

Social media marketing has become a large component of a company’s overall marketing strategy. Did you know that approximately 43% of online customers are directed to a product or service that they want to buy from social media?

  • Related: Where is Your Next Customer Hiding

Social media is an attractive tool for any brand promoting their products and services online! And if you’re using social media marketing correctly, you’ll be not only be creating awareness but enhancing your overall sales too.

However, it’s important to note that social media can be a double edge sword for businesses & organizations! Regardless of all the positives benefits, without a proper strategy, social media can often do more damage than good.

Let’s take a look at a few Dos & Don’ts in the infographic below:

Social Media Marketing Infographic

Keeping up with social media is no walk in the park, the rules are often changing, platforms continue to evolve, and new social networks pop into the mix. Regardless of what platforms you choose to use for your business – never start without creating a social media marketing plan first.

  • Related: 9 Key Elements of a Successful Strategic Marketing Plan

Although it’s important to consistently focus on creating good shareable content, it’s just as important that you analyze, prioritize and diversify your content. Measurement should be a key factor in your plan. Not only should you have a reason for doing what you’re doing – a Goal. But you need to be measuring your results, to determine what’s working and what’s not. So that you can keep improving on the parts that are working.

  • Related: How Much Time Is Needed to Maximize My Social Media Efforts?

No matter how much you know – there’s always more to learn. No matter how many strategies you implement – you need to remember that it all takes time. Be consistent – be patient – be real and authentic – have fun – measure your results – rinse and repeat.

If you’re needing some guidance on developing your social media marketing strategy, we’re happy to chat. Contact GILL Solutions today for a no-obligation consultation, to discuss your Social Media Marketing and other Digital Marketing needs, to help you grow your business.

Join Over 5,000 Businesses and Grow with Strategic Marketing!

Written by Lorie Gill · Categorized: Business Strategy, Marketing · Tagged: infographics, social engagement, social media, social media marketing, social media strategy

About Lorie Gill

Lorie Gill is an integral member of the GILL Solutions Team.
Involving herself in Social Media, Writing, Editing, and Support.
She lives with her husband George Gill in Peterborough, ON Canada.
She enjoys travelling, networking, fine art, reading & writing, smiling & laughing, cooking & most of all Family.

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