What do you know about Pay-per-click advertising and optimizing PPC campaigns? Did you know that Pay-per-click campaigns are one of the most popular ways to direct more traffic to your website? Better yet – a PPC Campaign (when done right) can actually direct more quality traffic to your website. This is done using strategically crafted advertisements which are then … [Read more...] about The Most Effective Way of Optimizing PPC Campaigns
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PR vs. Advertising: Public Relations Strategies to Build Your Business Reputation
What are you doing to build your Business Reputation? Does your marketing strategy incorporate both advertising strategies and public relations strategies? Often-times there's been some confusion between PR (Public Relations) and Advertising. Let's take a look at how they differ. The aim of public relations is to create the most favorable public image of your … [Read more...] about PR vs. Advertising: Public Relations Strategies to Build Your Business Reputation
Online Advertising for Your Business Growth
With the development of newer technology, our method of using the internet has changed, especially for online marketers. Internet marketers are finding newer ways to reach out to their target audiences. Online advertising is quite a lucrative option, predominantly used by large as well as medium & small businesses, to bring a boost to their business, improve their ranking … [Read more...] about Online Advertising for Your Business Growth
Is Instagram Advertising Right For Your Business?
Are you an Instagram user? Do you use it for personal or for business - or perhaps both? Inѕtаgrаm first made іtѕ debut to thе wоrld оf social media іn 2010 аnd hаѕ соntіnuеd tо grоw exponentially ѕіnсе. Tоdау, Inѕtаgrаm has over 700 mіllіоn mоnthlу асtіvе uѕеrѕ; thаt’ѕ twice thе ѕіzе of the еntіrе United Stаtеѕ population. And, lіkе many other ѕосіаl media рlаtfоrms, … [Read more...] about Is Instagram Advertising Right For Your Business?
The Ins and Outs of Google Adwords Ad Extensions to Improve Ad Performance
Have you been taking advantage of the conversion boost ad extensions can provide for your campaigns? Many marketers, in theory, know the benefits of ad extensions but find it a step-too-far to insert these extensions to increase the performance of their campaigns. Why is this? A simple answer is because there are so many ad extension options available, the process of … [Read more...] about The Ins and Outs of Google Adwords Ad Extensions to Improve Ad Performance
The Pros and Cons of Using Facebook Advertising
When it comes to Facebook Advertising - where do you stand? In the past (not so very long ago), businesses easily survived without advertising online. Companies didn't have departments set up for online customer relationship management. And they didn't need an online footprint. However, things don't work that way anymore. Consumers now actively search the Internet for … [Read more...] about The Pros and Cons of Using Facebook Advertising
Increasing a Google AdWords Budget To Improve Conversions
After reviewing last years results, do you find yourself at a crossroads with your Adwords campaigns? Wondering if you should increase your Google AdWords budget to improve your overall conversion results? Hopefully, as marketers, we all use a conversion tracking system like Google Analytics. Or a similar one that is based on AdWords to improve and optimize our ads … [Read more...] about Increasing a Google AdWords Budget To Improve Conversions
5 Reasons You Need Google AdWords Training In 2018
Wеbѕіtеѕ thrіvе оn traffic. Buѕіnеѕѕ websites nееd сuѕtоmеrѕ. Blogs nееd соnѕumеrѕ tо rеаd them аnd subscribe. What's your strategy this year to acquire more quality traffic to your business? Google AdWords Training may be a solution. Aѕ a wеbѕіtе owner wanting to achieve better ROI in 2018, you've allocated tіmе to drіve quality traffic tо your wеbѕіtе - Right? There … [Read more...] about 5 Reasons You Need Google AdWords Training In 2018
Tips for Successful Video Advertising in 2018
Is Video Advertising part of your overall marketing strategy for 2018. If it's not, you may want to reconsider. For the last several years, brands, and companies alike have reported that a good chunk of their marketing budgets has been going to creating video content. Considering some of the statistics that come with those reports, we can easily see why. 'Visual content' … [Read more...] about Tips for Successful Video Advertising in 2018
Why Analytics Data Sharing in AdWords Helps With Effective Decision Making
Having all the necessary data is key to decision making – wouldn't you agree? So if you're not linking your Google Analytics and AdWords accounts for analytics data sharing, you're likely missing out on some really important information. Every marketer wants to improve their understanding of their audiences. Digging in, and grasping this one task, will strengthen and … [Read more...] about Why Analytics Data Sharing in AdWords Helps With Effective Decision Making