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The Ins and Outs of Google Adwords Ad Extensions to Improve Ad Performance

March 9, 2018 By George Gill Leave a Comment

The Ins and Outs of Google Adwords Ad Extensions to Improve Ad Performance

Have you been taking advantage of the conversion boost ad extensions can provide for your campaigns? Many marketers, in theory, know the benefits of ad extensions but find it a step-too-far to insert these extensions to increase the performance of their campaigns. Why is this? A simple answer is because there are so many ad extension options available, the process of … [Read more...] about The Ins and Outs of Google Adwords Ad Extensions to Improve Ad Performance

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Increasing a Google AdWords Budget To Improve Conversions

January 18, 2018 By George Gill Leave a Comment

Increasing a Google AdWords Budget To Improve Conversions

After reviewing last years results, do you find yourself at a crossroads with your Adwords campaigns? Wondering if you should increase your Google AdWords budget to improve your overall conversion results? Hopefully, as marketers, we all use a conversion tracking system like Google Analytics. Or a similar one that is based on AdWords to improve and optimize our ads … [Read more...] about Increasing a Google AdWords Budget To Improve Conversions

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5 Reasons You Need Google AdWords Training In 2018

January 11, 2018 By George Gill Jr. Leave a Comment

5 Reasons You Need Google AdWords Training In 2018

Wеbѕіtеѕ thrіvе оn traffic. Buѕіnеѕѕ websites nееd сuѕtоmеrѕ. Blogs nееd соnѕumеrѕ tо rеаd them аnd subscribe. What's your strategy this year to acquire more quality traffic to your business? Google AdWords Training may be a solution. Aѕ a wеbѕіtе owner wanting to achieve better ROI in 2018, you've allocated tіmе to drіve quality traffic tо your wеbѕіtе - Right? There … [Read more...] about 5 Reasons You Need Google AdWords Training In 2018

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Why Analytics Data Sharing in AdWords Helps With Effective Decision Making

December 28, 2017 By George Gill Leave a Comment

Why Analytics Data Sharing in AdWords Helps With Effective Decision Making

Having all the necessary data is key to decision making – wouldn't you agree? So if you're not linking your Google Analytics and AdWords accounts for analytics data sharing, you're likely missing out on some really important information. Every marketer wants to improve their understanding of their audiences. Digging in, and grasping this one task, will strengthen and … [Read more...] about Why Analytics Data Sharing in AdWords Helps With Effective Decision Making

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7 Wауѕ a Gооglе AdWоrdѕ Sресіаlіѕt Can Mаkе Yоur Ad Cаmраіgn Mоrе Prоfіtаblе

December 19, 2017 By Lorie Gill Leave a Comment

7 Wауѕ a Gооglе AdWоrdѕ Sресіаlіѕt Can Mаkе Yоur Ad Cаmраіgn Mоrе Prоfіtаblе

Dо уоu uѕе AdWоrdѕ tо advertise уоur business? Are you self-managing your ad campaigns, or have you enlisted the assistance of a Google Adwords specialist? If you're already familiar with AdWords, then уоu know it doesn't take much tо ѕеtuр аn ассоunt, pick keywords, buіld ad grоuрѕ and ѕtаrt generating trаffіс to уоur wеbѕіtе. Yоu аlѕо knоw juѕt hоw еаѕу іt іѕ tо … [Read more...] about 7 Wауѕ a Gооglе AdWоrdѕ Sресіаlіѕt Can Mаkе Yоur Ad Cаmраіgn Mоrе Prоfіtаblе

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Google Adwords Auto Ad Suggestions – Serious Impact on Your Campaigns

December 11, 2017 By George Gill Leave a Comment

Google Adwords Auto Ad Suggestions – Serious Impact on Your Campaigns

What do you know about automated ad placement? More specifically, are you utilizing auto ad suggestions for placement of ads on your site? Such as those offered by Adsense. Auto Ads (AdSense Auto Ads by Google) is a new inclusion in AdWords’ offerings. It's a tool designed to better optimize your ad selection and conversion strategies. But what are the benefits and … [Read more...] about Google Adwords Auto Ad Suggestions – Serious Impact on Your Campaigns

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Using Google Display Planner to Create Effective Display Campaigns

December 5, 2017 By George Gill Leave a Comment

Using Google Display Planner to Create Effective Display Campaigns

Do you run Display Campaigns? Would you like to learn a more effective way of running profitable ads? Google Display Planner may be the answer. Google AdWords is divided into two distinct networks; the first is the Search Network, and then the other is the Display Network. When you decide to run ads on the Google Search Network, your text ads will appear on the search engine … [Read more...] about Using Google Display Planner to Create Effective Display Campaigns

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Does the Cost of Google AdWords Make Sense for Your Business?

November 1, 2017 By George Gill

Does the Cost of Google AdWords Make Sense for Your Business?

A frequent question we hear from the small to medium-sized business community runs along the line of “How much does Google AdWords cost?” The Answer: It depends. While businesses of every size and stripe have done well with the Google AdWords platform, your individual cost and success will vary. It largely depends on how closely you follow the recommended best practices. … [Read more...] about Does the Cost of Google AdWords Make Sense for Your Business?

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How does Google AdWords Work?

October 31, 2017 By George Gill Jr. Leave a Comment

How does Google AdWords Work?

Are you using Google AdWords as part of your advertising strategy for your business? If you're not, you're missing out on one of the most key components of your overall online marketing strategy. Perhaps you're not familiar with what it is, how it works, and how it can benefit your business? Let's fill in some of the gaps for you... What is Google AdWords? Google AdWords … [Read more...] about How does Google AdWords Work?

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5 Myths Holding Your Business Back from PPC Marketing

October 27, 2017 By George Gill

5 Myths Holding Your Business Back from PPC Marketing

Many small businesses know that PPC advertising can be a great way to add a reliable source of revenue for their businesses. However, there are many myths about PPC that hold potential advertisers back from getting started. Here are some of the most common ones and an accurate analysis of what's going on behind the stories regarding PPC Marketing. Myth #1: It's Too … [Read more...] about 5 Myths Holding Your Business Back from PPC Marketing

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6 Things To Remember When Writing SEO Articles

June 7, 2013 By Mike Buckner

6 Things To Remember When Writing SEO Articles Below you will find 6 items that are the most important aspects of creating quality content that will … [Read More...] about 6 Things To Remember When Writing SEO Articles

Improve Your Offline Sales Process By 80%

March 2, 2011 By George Gill

Improve Your Offline Sales Process By 80% You've heard of the 80/20 rule. For example 80% of your business is driven by 20% of your sales. This same … [Read More...] about Improve Your Offline Sales Process By 80%

3 Reasons Your Website Might Fail

3 Reasons Your Website Might Fail

February 8, 2011 By George Gill

We are in the process of rebuilding the GILL Media website. But this rebuild unlike the one 2 years prior (yes I said 2 years) has a completely new … [Read More...] about 3 Reasons Your Website Might Fail

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