Do you want to take your business to the next level? Try boosting your online presence.
Are you ready to attract new customers and gain brand awareness? Digital marketing services might be your answer.
But before you dive in, let’s look at the numbers and see if there is value… Did you know nearly one-third of the world uses social media platforms regularly? A well-implemented online presence, using the right digital marketing services generates significant benefits for businesses. Such as:
- Getting more eyes on your business products and services by making it easier for people to find you. Here’s an interesting fact – Businesses that blogged 11+ times per month had 3 times more traffic than those who blogged 0 to 1 time per month.
- Being found in search engines increases your business’s credibility. Did you know, 81% of online shoppers conduct an online search before making a big buy?
- Joining the conversation and managing your reputation online is critical. Why? Because 86% of people are more likely to utilize the services of a business with higher reviews online.
Okay, so there are some major pluses to using digital marketing services. But why jump ship from your traditional marketing strategies? Let’s dive in and discover 6 key benefits to digital marketing and why you cannot afford to ignore it any longer!
Digital Marketing allows direct interaction with your customers
Customers today are used to interacting with brands and companies online for inquiries, questions, suggestions, concerns, etc… And they share their opinions online about products and brands every day. Isn’t it better if you are there to know what your customers think about you and your competitors?
You can utilize various social media platforms to manage your community and respond to their messages and comments. You’ll gain the advantage of learning exactly what they think of your products or services. Plus, they might even give you some great ideas to improve your offers!
Digital marketing services can often be less expensive and more cost-effective
Only your ROI (Return on Investment) on dollars spent will tell you if your marketing campaign was a success or not. Digital marketing services will often give you a better ROI over traditional marketing, and in fact can be more cost-effective too.
Consider this… When investing in a costly Ad in a newspaper or magazine, only a limited audience will view it. In contrast, an Ad on Google where you only pay if people click on it, doesn’t need to hope that a user even sees it. The user is raising their hand and saying – YES – I am interested. Think about that for a second.
Also, digital marketing provides you the ability to know how much you spend on everything. You’re able to see exactly what a new lead, or customer cost you to obtain, via your digital marketing efforts. You can even customize your Ad spend and budget at all times, right down to the cost-per-click!
You will get Real-time results
With traditional marketing, it can often take weeks or months before seeing the results of your campaign. Digital Marketing wins in this battle, as you can see your results in real time.
Let’s say you have a website and you set up a campaign to drive traffic to it. In a few minutes after launching a social media Ad, you will start seeing the results. All metrics are accessible, like the number of clicks on your Ad, the conversion rate, and more.
This way, you can take action and tweak your campaign for better results. Not to mention, you can decrease or increase your Ad budget whenever it makes sense!
It is easier to measure results from digital marketing campaigns
There is one thing in common with giving away flyers, advertising in magazines or using billboards. What is it you ask? They give you no idea about the success of your marketing campaign! There’s no concrete data.
Where as, digital marketing strategies like email marketing or PPC advertising, tell you exactly how many people have clicked on your advert, and how many of them purchased your product or service. Isn’t that awesome?
You can target your ideal buyers and only spend money on them
When you put up a billboard advertisement, it’s like you are taking a shot with a blindfold! You don’t know exactly who will see it, how many people will come across it, let alone if they care about it, or are the right clientele for you. Although, there are strategic ways to make targeting better with traditional marketing – digital marketing offers more advanced targeting capabilities.
When it comes to digital marketing services, SEO (Search Engine Optimization) enables you to reach people who are searching the keywords related to your business. Whereas, social media marketing helps you target the ideal audience who is most likely interested in your offer. You can target them based on varied criteria, such as their age, location, interests, gender and the list goes on.
There are many digital marketing strategies you can use
SEO – Search Engine Marketing Optimization
Many entrepreneurs use Search Engine Optimization to grow their websites and brands organically. SEO is not a pay-to-play method like PPC. SEO is more of a long term strategy. It requires a lot of time and patience to build a great SEO strategy, and yes it requires money and tools too. Luckily, we can build a strong strategy for you and help you put in place all the necessary types of SEO requirements: OFF-page SEO, ON-page SEO or technical SEO.
Visitors who land on your website after clicking on a PPC ad are 50% more likely to convert.
PPC is a great way to bring traffic to your website quicker than with traditional methods. Essentially you’re paying publishers, whenever someone clicks on your ad. Google ads are one of the most popular PPC advertising techniques. It will enable you to get a slot on Google for your ad.
Social Media Marketing
Social media marketing enables you to promote your products or services on social channels like Facebook, Instagram, Pinterest, Twitter or YouTube. This type of digital marketing service is a smart way to reach your target audience nowadays. Why? Because the percentage of adult internet users who also use social media is only 71%! And chances are, many of your ideal clients are hanging out on one or more of these social networks.
It is also a way to drive brand awareness, traffic and generate conversions by posting and promoting great content that your audience resonates with. Social media platforms also give you a chance to engage with your audience. You get to know what they think about your business and product.
65% of the best content marketers rely on a documented strategy vs 14% of the least successful. If the content you publish on your social media channels and website is great, growth will follow. Content marketers will design a content strategy for your website and social media pages to attract, acquire and engage your audience.
There are many forms of content you can create. It depends on your business, product, service, and audience. If you are in B2B for example, you might want to use white-papers or eBooks to showcase your expertise. If you are in B2C, you might want to consider creating more shareable content like info-graphics and/or blog posts.
Choosing the right digital marketing service and strategy also depends on your goals, budget, audience, offer and other factors. Don’t jump into any form of marketing until you know why you’re doing it and what you expect to accomplish.
I want to delve into digital marketing, what do I do next?
Answer these questions:
Have you ever used any digital marketing services before?
Have you tried before but didn’t get results?
Contact Us to discuss a strategy for your business growth!