• Skip to main content
  • Skip to primary sidebar
  • Skip to footer

GILL Solutions

Growing your business..Should be Strategic!

  • Our Process
  • Services
    • Full Service
      • Search Engine Optimization Service
      • Conversion Optimization
      • PPC Advertising Management
      • Social Media Marketing Service
      • Full Stack Development
    • Google Analytics Audit
    • Marketing Coach
    • Domains & Hosting
  • Training
    • Marketing Certification
      • Conversion Optimization Certification
      • Digital Advertising Certification
      • Search Engine Optimization Certification
      • Marketing Automation Certification
      • Content Marketing Certification
      • Social Media Strategy and Deployment Certification
    • Google Analytics Training
  • About
    • Our Story
    • Contact Us
  • Call 1-877-801-4090

Feb 27 2020

6 Kick-Butt Advantages of Digital Marketing Over Traditional Marketing

digital-marketing-services
Image Credit Pexels.com

Do you want to take your business to the next level? Try boosting your online presence.
Are you ready to attract new customers and gain brand awareness? Digital marketing services might be your answer.

But before you dive in, let’s look at the numbers and see if there is value… Did you know nearly one-third of the world uses social media platforms regularly? A well-implemented online presence, using the right digital marketing services generates significant benefits for businesses. Such as: 

  • Getting more eyes on your business products and services by making it easier for people to find you. Here’s an interesting fact – Businesses that blogged 11+ times per month had 3 times more traffic than those who blogged 0 to 1 time per month.
  • Being found in search engines increases your business’s credibility. Did you know, 81% of online shoppers conduct an online search before making a big buy?
  • Joining the conversation and managing your reputation online is critical. Why? Because 86% of people are more likely to utilize the services of a business with higher reviews online.

Okay, so there are some major pluses to using digital marketing services. But why jump ship from your traditional marketing strategies? Let’s dive in and discover 6 key benefits to digital marketing and why you cannot afford to ignore it any longer! 

Digital Marketing allows direct interaction with your customers

Customers today are used to interacting with brands and companies online for inquiries, questions, suggestions, concerns, etc… And they share their opinions online about products and brands every day. Isn’t it better if you are there to know what your customers think about you and your competitors? 

You can utilize various social media platforms to manage your community and respond to their messages and comments. You’ll gain the advantage of learning exactly what they think of your products or services. Plus, they might even give you some great ideas to improve your offers! 

digital-marketing-services

source: Facebook.com/Nordstrom

Digital marketing services can often be less expensive and more cost-effective 

Only your ROI (Return on Investment) on dollars spent will tell you if your marketing campaign was a success or not. Digital marketing services will often give you a better ROI over traditional marketing, and in fact can be more cost-effective too.

Consider this… When investing in a costly Ad in a newspaper or magazine, only a limited audience will view it. In contrast, an Ad on Google where you only pay if people click on it, doesn’t need to hope that a user even sees it. The user is raising their hand and saying – YES – I am interested. Think about that for a second.

Also, digital marketing provides you the ability to know how much you spend on everything. You’re able to see exactly what a new lead, or customer cost you to obtain, via your digital marketing efforts. You can even customize your Ad spend and budget at all times, right down to the cost-per-click!

You will get Real-time results 

With traditional marketing, it can often take weeks or months before seeing the results of your campaign. Digital Marketing wins in this battle, as you can see your results in real time.

Let’s say you have a website and you set up a campaign to drive traffic to it. In a few minutes after launching a social media Ad, you will start seeing the results. All metrics are accessible, like the number of clicks on your Ad, the conversion rate, and more. 

This way, you can take action and tweak your campaign for better results. Not to mention, you can decrease or increase your Ad budget whenever it makes sense! 

source: Facebook.com

It is easier to measure results from digital marketing campaigns

There is one thing in common with giving away flyers, advertising in magazines or using billboards. What is it you ask? They give you no idea about the success of your marketing campaign! There’s no concrete data.

Where as, digital marketing strategies like email marketing or PPC advertising, tell you exactly how many people have clicked on your advert, and how many of them purchased your product or service. Isn’t that awesome? 

You can target your ideal buyers and only spend money on them

When you put up a billboard advertisement, it’s like you are taking a shot with a blindfold! You don’t know exactly who will see it, how many people will come across it, let alone if they care about it, or are the right clientele for you. Although, there are strategic ways to make targeting better with traditional marketing – digital marketing offers more advanced targeting capabilities.

When it comes to digital marketing services, SEO (Search Engine Optimization) enables you to reach people who are searching the keywords related to your business. Whereas, social media marketing helps you target the ideal audience who is most likely interested in your offer. You can target them based on varied criteria, such as their age, location, interests, gender and the list goes on.

digital-marketing-services

source: Facebook.com

There are many digital marketing strategies you can use

SEO – Search Engine Marketing Optimization

Many entrepreneurs use Search Engine Optimization to grow their websites and brands organically. SEO is not a pay-to-play method like PPC. SEO is more of a long term strategy. It requires a lot of time and patience to build a great SEO strategy, and yes it requires money and tools too. Luckily, we can build a strong strategy for you and help you put in place all the necessary types of SEO requirements: OFF-page SEO, ON-page SEO or technical SEO.

source: Ahrefs.com

  • Related: Choosing the right SEO Company for your business

PPC Advertising

Visitors who land on your website after clicking on a PPC ad are 50% more likely to convert.

PPC is a great way to bring traffic to your website quicker than with traditional methods. Essentially you’re paying publishers, whenever someone clicks on your ad. Google ads are one of the most popular PPC advertising techniques. It will enable you to get a slot on Google for your ad. 

source: ads.google.com

  • Related: The most effective way of optimizing PPC campaigns

Social Media Marketing

Social media marketing enables you to promote your products or services on social channels like Facebook, Instagram, Pinterest, Twitter or YouTube. This type of digital marketing service is a smart way to reach your target audience nowadays. Why? Because the percentage of adult internet users who also use social media is only 71%! And chances are, many of your ideal clients are hanging out on one or more of these social networks.

It is also a way to drive brand awareness, traffic and generate conversions by posting and promoting great content that your audience resonates with. Social media platforms also give you a chance to engage with your audience. You get to know what they think about your business and product.

digital-marketing-services

source: Facebook.com

  • Related: Successful Social Media Marketing strategies 

Content Marketing

65% of the best content marketers rely on a documented strategy vs 14% of the least successful. If the content you publish on your social media channels and website is great, growth will follow. Content marketers will design a content strategy for your website and social media pages to attract, acquire and engage your audience.

There are many forms of content you can create. It depends on your business, product, service, and audience. If you are in B2B for example, you might want to use white-papers or eBooks to showcase your expertise. If you are in B2C, you might want to consider creating more shareable content like info-graphics and/or blog posts.

source: grazziti.com

  • Related: 6 ways to diversify your content marketing strategy 

Choosing the right digital marketing service and strategy also depends on your goals, budget, audience, offer and other factors. Don’t jump into any form of marketing until you know why you’re doing it and what you expect to accomplish. 

I want to delve into digital marketing, what do I do next?

Answer these questions:
Have you ever used any digital marketing services before?
Have you tried before but didn’t get results? 

Contact Us to discuss a strategy for your business growth!

Written by Najwa Taoussi · Categorized: Marketing · Tagged: blogging, digital marketing, PPC, seo, social media

About Najwa Taoussi

Najwa has a Master's degree in Marketing and a passion for this field. She enjoys creating content that takes her clients' websites and social channels to the next level. She lives in Toronto, loves reading psychology books and enjoys meeting other creatives in the city.

Primary Sidebar

Follow Us

  • Facebook
  • LinkedIn
  • Twitter
  • YouTube

Email Newsletter

Sign up to receive email updates weekly and to hear what’s going on with us!

Business Strategy

GILL Solutions Management Is an Industry Game Changer in Canada

March 9, 2022 By George Gill

GILL Solutions Management takes pride in its ability to deliver world-class digital solutions for reasonable costs. We’re an experienced team that works with businesses in identifying the most optimal ways to … Continue Reading about GILL Solutions Management Is an Industry Game Changer in Canada

Important Benefits of Facebook for Your Business

May 15, 2020 By George Gill

Whether you are a person who likes social media or not, if you're in business, there is a good chance that at some point you've considered FaceBook for your business. Understanding what the benefits are, is an … Continue Reading about Important Benefits of Facebook for Your Business

Before You Start – Is Social Media Marketing Profitable

May 14, 2020 By George Gill

We all know Social Media is popular. But before your business goes down the path of investing resources and budget into this marketing channel, you need to know what to expect. Most importantly can it be profitable … Continue Reading about Before You Start – Is Social Media Marketing Profitable

Do You Have to Pay for Search Engine Optimization

May 12, 2020 By George Gill

Every business I have ever spoken to has unanimously agreed, they would love to be on page one of Google for the keywords directly related to their business. Most believe they deserve to be at the top, and the … Continue Reading about Do You Have to Pay for Search Engine Optimization

How Important is Conversion Optimization to Your Business

May 11, 2020 By George Gill

With over 20 years in the digital marketing field, the number one approach to quickly generate the greatest impact on a business's results that I've witnessed has been accomplished through conversion rate … Continue Reading about How Important is Conversion Optimization to Your Business

Why is Siteground so expensive vs competitors

Why is Siteground so Expensive vs Competitors

May 7, 2020 By George Gill

Hosting your website is a very big deal for many reasons that we'll discuss in this article. Siteground is a hosting company (click to see Siteground's current offer) we often recommend, even though they tend to be … Continue Reading about Why is Siteground so Expensive vs Competitors

Footer

GILL Solutions Management
7901 4th St. N STE 4155
St. Petersburg, FL 33702

GILL Solutions Management
3080 Yonge Street, Suite 6060
Toronto, Ontario M4N-3N1

Follow Us

  • Facebook
  • LinkedIn
  • Twitter
  • YouTube

GILL Solutions Management
P.O. Box 30024 RPO Chemong
Peterborough, Ontario, K9H 7R4

  • Terms and Conditions
  • Privacy Policy
  • Our Blog
  • Student Login
  • Contact Us

©2020 GILL Solutions Management LLC