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PPC

Google Adwords Auto Ad Suggestions – Serious Impact on Your Campaigns

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What do you know about automated ad placement? More specifically, are you utilizing auto ad suggestions for placement of ads on your site? Such as those offered by Adsense. Auto Ads (AdSense Auto Ads by Google) is a new inclusion in AdWords’ offerings. It's a tool designed to better optimize your ad selection and conversion strategies. But what are the benefits and … [Read more...] about Google Adwords Auto Ad Suggestions – Serious Impact on Your Campaigns

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Five Reasons You Should Use Google AdWords

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If you have an online business, it's a virtual certainty that you've thought about paid advertising in some form. Whether it's Facebook ads or some other social media platform type of paid advertisement. While all of those platforms can be great ideas if utilized properly, many of them tend to be difficult to understand and often even harder to master. One area in … [Read more...] about Five Reasons You Should Use Google AdWords

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11 Google AdWords Tools You Must Know

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Search engine marketing can be one of the most important marketing strategies you employ. It's not for everyone, and you might be hesitant to try if your budget is super tight, but it definitely can pay off if you use it right. Google Adwords is one of the best and most popular PPC (pay per click) advertising mediums. If you play your cards right, you can use AdWords to promote … [Read more...] about 11 Google AdWords Tools You Must Know

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Internet Marketing Strategies: Which One is Right for You?

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How should you market your business online? If you’re a business just venturing into the realm of internet marketing strategies you’ll encounter dozens of options, offers, and approaches. The trick to adopting a successful internet marketing strategy is to define your targets, clients or customers, set goals, and understand the potential and limitations of each method. Let’s … [Read more...] about Internet Marketing Strategies: Which One is Right for You?

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PPC Advertising Part Three: Optimizing Quality

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In our last episode in this series we talked about quality scores and how they can make or break your PPC campaign. When it comes to managing your advertising budget, quality is king. If your quality score is low in relation to a coveted keyword (remember that your score changes per word, per campaign and for your business as a whole) you'll pay through the nose - and your … [Read more...] about PPC Advertising Part Three: Optimizing Quality

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PPC Advertising, Part Two: Quantifying Quality

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In our last installment we talked about PPC basics. In a nutshell: You bid on keywords and when someone uses them as search words, your ad pops up. Simple, right? Well, not exactly. There are other factors at work. All three major search engines (Google, Yahoo and MSN) use a proprietary mix of algorithms and human analysis to arrive at a quality score. It measures how much the … [Read more...] about PPC Advertising, Part Two: Quantifying Quality

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PPC Advertising, Part One: Pay Per What?

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Pay Per Click (PPC) advertising is one of the foundations of internet marketing. Without these keyword and context-based ads there'd be no Google or Yahoo; the web would be a much different looking (and less profitable) place. Every top search engine (including Google, Yahoo and MSN) relies on PPC ads as their main revenue source. When you use a search engine it pairs your … [Read more...] about PPC Advertising, Part One: Pay Per What?

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