It's a common belief in the marketing industry, that 50% of all marketing strategies work! The challenge is, which 50% is it! What makes a successfully developed campaign or strategy from your marketing team super successful? Why can a team that constructs a successful marketing strategy once, fail to achieve the same kind of results the next go round? How can marketing … [Read more...] about 50% of All Marketing Works
In the marketing world, we deal with a lot of acronyms. Sometimes there are so many letters flying about that it becomes difficult to assign meaning to them. If you struggle with this, you're not alone. CAC (Customer Acquisition Cost) and CLV (Customer Lifetime Value) are two especially challenging ones that many businesspeople have a hard time with. They're important to … [Read more...] about 2 Key Acronyms to Measure In Your Business
A good marketing strategy revolves around much more than short-term sales numbers. You have to think about long-term factors like brand awareness, customer loyalty, and more. However, you won't keep afloat to focus on those long-term goals if you don't make sales now. To hit those sales goals, you'll need a sales pitch that is informed by expert advice and seasoned by your (and … [Read more...] about 6 Keys to a Compelling Sales Pitch
Want to know one of the most common content marketing mistakes? Often, people get so hung up on brand awareness and traffic that they ignore lead generation and sales. Brand awareness is important, but there are other reasons for creating content that are arguably just as important, if not more important! Blogging is one thing. It's easy enough to sit down and write 1000 … [Read more...] about Lead Generation Content Ideas
Does Your Website Produce Quality Leads? Why did you build a website for your business? Is it because everyone else had one, or was it because you thought you could save on marketing costs, or maybe it was to grow your business ten fold? Chances are if you're anything like me when you built your first website you likely didn't have a defined set of goals that your website was … [Read more...] about Does Your Website Produce Quality Leads?