Competent digital marketing means you have to account for evolving technologies. Just look at all the SEO companies that still have ad copy focusing on Meta tags (which Google ignores) and search engine submission (which isn’t necessary any more). Effective search engine optimization should come from a company that knows what’s happening now – and the same thing is true for all … [Read more...] about Three Trends and What They Mean to Digital Marketing
I’ve worked with a lot of B2B focused clients who have trouble adapting to the strategic internet marketing mindset. They think internet marketing is something an expert does to their business – not a process where they work with the team to find their strengths. But B2B marketing on the Web is about translating the methods that work and expanding them beyond your personal … [Read more...] about The Five Laws of B2B Marketing on the Web
It’s important to build rank on all three major search engines (Google, Yahoo! and Bing) but let’s face it: Google is king, so Google optimization is important to search engine optimization that builds quality traffic. All search engines have things in common, but Google optimization is about identifying and taking advantage of the specific values used in Google’s search … [Read more...] about Google Optimization: How is it Different from Standard SEO?
How should you market your business online? If you’re a business just venturing into the realm of internet marketing strategies you’ll encounter dozens of options, offers and approaches. The trick to adopting a successful internet marketing strategy is to define your targets clients or customers, set goals, and understand the potential and limitations of each method. Let’s get … [Read more...] about Internet Marketing Strategies: Which One is Right for You?
Unless you’ve been living under a rock you know that Apple just announced its new iPad. Regardless of what you think of the iPad you must admit that Apple has hit upon offline and internet marketing strategies that work. This begs the question: What can you take away from Apple’s strategic internet marketing and apply directly to your business? I think you can distil the … [Read more...] about Five Strategic Internet Marketing Lessons from Apple’s iPad
Google has thrown down the gauntlet with the Chrome OS. Unlike other operating systems to date, Chrome is browser-based and designed to be used in the “cloud:” a suite of remotely hosted web apps. This isn’t the first time a company has tried to center computing on remotely hosted applications but it is by far the most ambitious, and falls in line with an apparent road map that … [Read more...] about Chrome OS and Internet Marketing in the Cloud
It’s been a while since we offered some SEO basics and it’s time we brought them back to the blog! We specialize in SEO for small and medium-sized businesses so it’s naturally in our interest to let the average new business experiment with their own initiatives. That way, they can better understand why our economical search engine optimization option makes … [Read more...] about SEO Basics: Start With PPC, Build With SEO
Everyone wants a top 10 Google rank on a high volume keyword, but just because companies and their internet marketing strategy people all want the same thing doesn’t mean that they should all use the same methods. Keyword phrases aren’t just about the numbers – they have factors that create qualitative as well as quantitative differences. One key indicator is the first page of … [Read more...] about Five SEO Cues to Look for in Search Results
Certified web business consultants receive full training, support and help starting an internet business Tampa, FL and Toronto, ON: GILL Media (http://www.gill-media.com) welcomed its first Web-trained certified iGSM internet consultant business graduates recently. The online iGSM internet consultant training program is described at the official iGSM website, located at … [Read more...] about GILL Media Graduates First Internet Consultants Trained Online
As you can see from the badge on our Internet Marketing Blog page, we use Twitter as a marketing and communications tool. We also use it for fun, or just to shoot the breeze. @GILL_Media has proven to be an extraordinarily successful effort, especially in the way it helped moderate the possible traffic effects of our total website redesign. Our approach to Twitter has been from … [Read more...] about Twitter Strategy, Part 1: Why Did We Add You?