When it comes to Facebook Advertising - where do you stand? In the past (not so very long ago), businesses easily survived without advertising online. Companies didn't have departments set up for online customer relationship management. And they didn't need an online footprint. However, things don't work that way anymore. Consumers now actively search the Internet for … [Read more...] about The Pros and Cons of Using Facebook Advertising
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Finding qualified buyers is a very real challenge for businesses, especially for small businesses that don’t get the same name recognition as the Walmarts of the world. Waiting for your next customer to simply walk through your front door is not really enough in today’s market. You need to be proactive and seek your customers out. To find out where your next customer is … [Read more...] about Where is Your Next Customer Hiding
One of the biggest things that small businesses have to deal with is the reality of limited resources. It's one of the main reasons why small business owners have to be even more resourceful. Entrepreneurs of today, have to be able to think outside the box. They need to be more creative and look for marketing strategies that are low cost, low risk and can yield a high return … [Read more...] about 5 of the Best Marketing Strategies for Small Business
Smart businesspeople know that a good social media strategy is an important part of marketing, building brand identity, and staying in touch with customers. But busy businessmen and women may worry that there just aren’t enough hours in the day to develop a solid social media presence. Do you need to devote hours each day to social media networking? Or just a few minutes … [Read more...] about How Much Time Is Needed to Maximize My Social Media Efforts?