Is SEO (Search Engine Optimization) currently part of your business' digital marketing strategy? Are you hesitant to jump in because you've heard too many horror stories surrounding SEO tactics, that may in fact just be common SEO Myths? It's these false ideas and myths that are giving SEO a bad rap. They're also one of the reasons why businesses today are failing to tap … [Read more...] about Busting Some Common SEO Myths
Let me ask you this – can your business afford to throw away 30% of all of the traffic arriving at your website? An analysis of 18,000 e-commerce websites revealed that consumer searches on Google, Bing and other search engines accounted for almost one in three website visitors. These people are specifically looking for the products or services you sell. Are your … [Read more...] about Want to Master SEO – First You Need to Understand Why People Search.
If you’re working on an online marketing strategy, you probably already know what SEO stands for – it’s Search Engine Optimization. But did you know the fundamentals of SEO basics begins with your content? SEO means you are applying best practices and strategies that encourage ranking improvement within the search engines to show up on page one for keywords your ideal … [Read more...] about The Basics of SEO Best Practices Starts with Content
Time and time again we’ve discussed how important Google Analytics is. This tool can help in many aspects of our business, which in turn, can help us reduce risks that may potentially affect our results. However, there will be instances when using Analytics that can be quite confusing and even frustrating. In some cases, you might be overwhelmed with too many aspects and … [Read more...] about How to Setup A Basic Regex for Google Analytics
How to Find New Content Creation Opportunities Content marketing is where a lot of focus from the entire digital marketing industry is falling this year, and this is set to be the case for the near future, too. Why is content marketing important? Fresh content on your own website (your blog) is great for your SEO as well as for showing your expertise to your audience. … [Read more...] about How to Find New Content Creation Opportunities