So you have a website and you're marketing online. You've entered the world of digital marketing to gain exposure and generate awareness for your products and services. But are you doing it correctly – Keyword Optimization that is? Let me backtrack just a second and ask you this – Have you identified your Keywords and do you have an SEO strategy? In today’s world of online … [Read more...] about Keyword Optimization for SEO – Are You Doing It Correctly?
In this evolving dіgіtаl wоrld, уоu hаvе to асtuаllу be creative to wіn іn thе mаrkеtіng arena. Infоgrарhіс mаrkеtіng is a trеmеndоuѕ way to dо соntеnt mаrkеtіng, in a wоrld where реорlе аrе іnсrеаѕіnglу ѕhаrіng and being influenced by wеb content. SEO, or ѕеаrсh еngіnе орtіmіzаtіоn, hаѕ changed оvеr thе уеаrѕ and to optimize infographics for SEO is actually a thing. But you … [Read more...] about Hоw tо Optimize Infоgrарhісѕ fоr SEO
Are you utilizing the power of Infographics for SEO? In today's digital world, SEO (Search Engine Optimization) іѕ аn important раrt оf dоіng business оnlіnе. Having a ѕіtе thаt іѕ optimized fоr ѕеаrсh еngіnеѕ іѕ a vіtаllу іmроrtаnt асt tо gеtting people tо fіnd уоu оnlіnе. And there аrе mаnу kеу elements tо hаvіng gооd SEO. Suсh as keywords, lіnkѕ, quality соntеnt, vіdео, … [Read more...] about 5 Reasons Infographics Should be Part of Your SEO Strategy
Is SEO (Search Engine Optimization) currently part of your business' digital marketing strategy? Are you hesitant to jump in because you've heard too many horror stories surrounding SEO tactics, that may in fact just be common SEO Myths? It's these false ideas and myths that are giving SEO a bad rap. They're also one of the reasons why businesses today are failing to tap … [Read more...] about Busting Some Common SEO Myths
Let me ask you this – can your business afford to throw away 30% of all of the traffic arriving at your website? An analysis of 18,000 e-commerce websites revealed that consumer searches on Google, Bing and other search engines accounted for almost one in three website visitors. These people are specifically looking for the products or services you sell. Are your … [Read more...] about Want to Master SEO – First You Need to Understand Why People Search.
If you’re working on an online marketing strategy, you probably already know what SEO stands for – it’s Search Engine Optimization. But did you know the fundamentals of SEO basics begins with your content? SEO means you are applying best practices and strategies that encourage ranking improvement within the search engines to show up on page one for keywords your ideal … [Read more...] about The Basics of SEO Best Practices Starts with Content
Time and time again we’ve discussed how important Google Analytics is. This tool can help in many aspects of our business, which in turn, can help us reduce risks that may potentially affect our results. However, there will be instances when using Analytics that can be quite confusing and even frustrating. In some cases, you might be overwhelmed with too many aspects and … [Read more...] about How to Setup A Basic Regex for Google Analytics
Content marketing is where a lot of focus from the entire digital marketing industry is falling this year, and this is set to be the case for the near future, too. Why is content marketing important? Fresh content on your own website (your blog) is great for your SEO as well as for showing your expertise to your audience. Quality content written on your own website … [Read more...] about How to Find New Content Creation Opportunities
Build a website and new customers will come. Get on Twitter & Facebook and people will be banging down your door to do business with you. Get to page one of Google now and your business will explode with sales. It's what you want to hear right? In a lot of ways, it's exactly what the market is pushing for. And the more people buy into it, the more failure to succeed with … [Read more...] about Marketing Gurus Revealed: The White Lies You’re Being Told (and how to avoid them)
Sometimes I'm reminded that the internet is a lot more complicated then it seems at first glance. Sometimes I forget how hard it is to put yourself in the shoes of your potential customer. Usually, all I have to do to be oh so gently reminded is spend a few hours doing keyword research. That will bring almost anybody back to reality, especially someone like me that is not a … [Read more...] about Why Put Yourself Through Keyword Research?