In a world where content is king or email is the easiest way to stay in contact with your leads, do you still need SEO? The short answer is yes. According to Neil Patel, one can define SEO or search engine optimization as the “process of optimizing your online content so that a search engine […]
seo
What You Can Learn By Studying Your Competition
Sometimes entrepreneurs and marketing professionals get so hung up on their own strategy that they forget there are others out there in the same industry. Unless your business is one-of-a-kind (and how likely is that, really?), you have competitors. You don’t operate in a vacuum, so your marketing strategy shouldn’t be constructed in a vacuum. […]
10 Statistics that Prove the Importance of Blogging
Do you even blog? Blogging has become almost ubiquitous. And it’s serious business too. A blog is much more than a way to share information and ideas. It is also a marketing tool and a very powerful one at that. Not convinced? There are numbers to back it up. If you aren’t sure it’s worth […]
An 8-step Content Strategy that Works
Over the past decade or so, content marketing has risen to become one of the most important and influential forms of business promotion. And why is content marketing so huge? There are many reasons, but perhaps the most significant is that quality content delivers value to the customer. That’s in contrast to advertising, which is pretty […]
What You Need to Know About Content Marketing
It’s no secret that content marketing is growing in importance by the day. But many marketers don’t have a good understanding of why content creation matters. I’d like to share a few ideas about why content marketing has gained so much ground over the past few years. Bonus – increasing your knowledge of why content […]
