Many small businesses know that PPC advertising can be a great way to add a reliable source of revenue for their businesses. However, there are many myths about PPC that hold potential advertisers back from getting started. Here are some of the most common ones and an accurate analysis of what's going on behind the stories regarding PPC Marketing. Myth #1: It's Too … [Read more...] about 5 Myths Holding Your Business Back from PPC Marketing
How do I get more traffic? It's one of the most common questions I hear from businesses of all sizes. The problem is, it's the wrong question to ask. The reality is you don't convert all of the traffic to your website currently. Therefore; a much better question is, how do I get more of the right traffic? One of the most effective ways of driving the right traffic to your … [Read more...] about How To Expand Your Business With PPC Marketing
Pay Per Click (PPC) Campaigns are an effective Digital Marketing tool that businesses can employ. Google pay per click – a paid adverting method, is among the fastest tactics to direct more traffic to websites, increase visitor engagement, and amplify conversions. With the help of useful marketing tools like Google AdWords, Bing Ad Management and more, PPC enables marketers to … [Read more...] about 5 Google Pay Per Click Mistakes That Will Cost You Money
How should you market your business online? If you’re a business just venturing into the realm of internet marketing strategies you’ll encounter dozens of options, offers, and approaches. The trick to adopting a successful internet marketing strategy is to define your targets, clients or customers, set goals, and understand the potential and limitations of each method. Let’s … [Read more...] about Internet Marketing Strategies: Which One is Right for You?
It’s been a while since we offered some SEO basics and it’s time we brought them back to the blog! We specialize in SEO for small and medium-sized businesses so it’s naturally in our interest to let the average new business experiment with their own initiatives. That way, they can better understand why our economical search engine optimization option makes … [Read more...] about SEO Basics: Start With PPC, Build With SEO