Mobile-first indexing has become a highlighted concept in the digital marketing world this past year. Realizing the potential of mobile-friendly sites with the number of consumers becoming more dependent on their smartphones and only increasing day-by-day, businesses need to be sure they are updating their sites accordingly. Mobile-first indexing simply means that the … [Read more...] about What to Do for Mobile-First Indexing
The world of search continues to evolve – is your business website keeping up, are you using local search? In case you didn't know, Google renewed its search algorithm last spring. Its intent was to effectively drop the hammer or punish websites and blogs which were not mobile friendly. The scary part is, your site might be seen by Google as mobile-friendly, but that doesn't … [Read more...] about Stay Smart With Search: Mobile, Local and Geographical Optimization for Your Business
Finding qualified buyers is a very real challenge for businesses, especially for small businesses that don’t get the same name recognition as the Walmarts of the world. Waiting for your next customer to simply walk through your front door is not really enough in today’s market. You need to be proactive and seek your customers out. To find out where your next customer is … [Read more...] about Where is Your Next Customer Hiding
Pay Per Click (PPC) Campaigns are an effective Digital Marketing tool that businesses can employ. Google pay per click – a paid adverting method, is among the fastest tactics to direct more traffic to websites, increase visitor engagement, and amplify conversions. With the help of useful marketing tools like Google AdWords, Bing Ad Management and more, PPC enables marketers to … [Read more...] about 5 Google Pay Per Click Mistakes That Will Cost You Money
Mobile marketing technology is here, and it’s here to stay. Advertising via mobile devices has progressed far beyond innovation. That is, simply using a mobile device for connecting with your audience is no longer out of the box – but you still need to be innovative in the way you use the available tools. The number one thing to remember when planning a mobile campaign is … [Read more...] about 3 Great Mobile Marketing Campaigns to Drive Business
It’s no exaggeration to say that cellphones and tablets are ubiquitous. When was the last time you left the house and didn’t see someone on their smartphone? Mobile technology is more than just a new frontier for business marketing. If it ever was, that frontier has long been crossed. Mobile marketing has gone beyond an opportunity, and has become a do-or-die part of … [Read more...] about Why Mobile Marketing?