Do you have an amazing product you know people would love, but don’t know how to get it in front of your potential buyers?
With the growth of the new media, marketing strategies and methods have become easier for business owners to implement, regardless of their brand size or budget.
As a brand owner or representative, you don’t have to struggle for press attention or coverage when launching a new product.
You can get all the attention you need on your brand using your own creative power and social space.
Why are marketing strategies needed?
If you have great products, but don’t tell anyone about them, no one will ever buy them. Regardless of how useful your products are, if no one hears about them, you won’t make any sales.
To create awareness about the products and services you have to offer, you need a good marketing strategy. Your marketing strategy is simply your game plan to expose your brand to potential customers and make sales.
How to Create a go-to Marketing Strategy for a New Product
1. Start creating awareness as early as possible
No one will talk about you if you don’t talk about yourself, especially if you’re a new brand. Start using your outreach plan as early as 6 weeks before you launch the product.One easy way to accomplish this is through your social media pages.
However, you should be careful with how often you share posts about the launch, and how much information you release. If you talk about it too much, the energy could wear off early and you might lose the anticipation effect.
Release teasers containing exciting information about the product using eye-catching graphics and descriptive words. You can also encourage people to repost these teasers to their followers or friends, using giveaways or other reward methods.
2. Include influencer marketing in your strategy
Influencers are modern-day celebrity endorsers, with their followers having almost complete faith in their word. According to Hubspot, 71% of people are more likely to purchase a product based on social media referrals. Products have been sold out several times, thanks to the endorsement of a popular and trusted influencer. Most influencers require a fee to review your product on their social media platforms, so this should be agreed on before finalizing your plan.
You can also make a list of influencers to send your products to before or after the launch. In this case, whether they choose to review these products is up to them. It is also important that you do not put any pressure on the influencer to give positive reviews. Whatever they say to their followers should be their honest opinion as this is how they preserve their trust-based relationship.
3. Create an email campaign
If your company has an email list already, you should take full advantage of it. Email marketing remains one of the highest lead conversion options with bankable results.
With email campaigns, you shouldn’t wait until the launch date is upon you. Create a campaign that will run for two to three weeks and at that time, offer your subscribers enough information about your new product.
You can also offer exclusive access to special offers and discount rates for early buyers. This will encourage the recipients to anticipate the launch.
4. Do something different
People love different, people remember different.
Depending on how creative you can get, you can develop a campaign that will grab the attention of everyone who views it and keeps your brand name in their memory. If it’s within your budget, you can also employ a creative team to design a launch campaign that will resonate with your target audience.
You never know where your next customer is hiding.
5. Provide access to information about your product
When people show interest in your products, ensure that there is access to the needed information that will answer most of, if not all their questions. This could include demos, free trials, product description videos, webinars, and if your type of product allows it, samples. It’s important that you have a content strategy to get your product information out to the public.
6. Use online advertising
Advertising using Pay Per Click options is a budget adjustable option for putting your new product in front of a limitless number of potential customers.
Social media websites like Facebook and Twitter provide targeting options to specify the demographics of people you would like to see your ads. This way, you won’t be spending money advertising to people who would not be interested in your product.
Google Adwords also promotes your landing page using the quality score of your ad, and your assigned budget.
7. In-person networking
With how easy it is to do almost everything online, many people forget how convincing a face-to-face conversation with someone can be. Represent your brand at networking events in your community and give people a first-hand view of what your brand is all about.
No one knows your brand better than you. Your passion can influence people into trusting your brand, and the products that come from it.
Keep Your Eye On the Right Product Launch Ball
With the effort and time being invested in executing your marketing strategy, it is expected that your focus will be on the public’s reception. It is important that you keep your attention on the people who are responding, rather than those who are not.
With the wide range of targeting options, it is possible that your first few ads might not be as targeted as you need i.e. they might also be focused on some demographics that don’t fit your buyer persona. The results from previous ads should be considered when setting up new campaigns to get better results.
However, you should be paying closer attention to those who respond and take the next step to establish a connection with them to maintain the sales process.
Finally, if your workload does not allow for the time required to commit to developing a creative marketing strategy, there’s another option available to you – working with a digital marketing team.
If you are looking to work with an experienced marketing team to make your new product visible to your target potential customers then send us a message. We can start working on a marketing strategy tailor-made for your brand’s needs, right away!
