Social media marketing is under-utilized and misunderstood in general. But when it comes to lead generation, few marketers are making good use of the social tools available. That’s a big missed opportunity because social media can be the perfect tool for generating leads. The problem is that many users zero in on likes and shares, […]
content strategy
An 8-step Content Strategy that Works
Over the past decade or so, content marketing has risen to become one of the most important and influential forms of business promotion. And why is content marketing so huge? There are many reasons, but perhaps the most significant is that quality content delivers value to the customer. That’s in contrast to advertising, which is pretty […]
What You Need to Know About Content Marketing
It’s no secret that content marketing is growing in importance by the day. But many marketers don’t have a good understanding of why content creation matters. I’d like to share a few ideas about why content marketing has gained so much ground over the past few years. Bonus – increasing your knowledge of why content […]
5 Hot Tips for Creating Effective Content That People Will Love
If you look around, you’ll notice that content is everywhere. Look at your morning paper, watch TV or browse the Internet – and you’ll see that there are different types of content trying to reach out to you. So, what does this mean? This means that content is an essential aspect of society (and it’s […]
