If you’ve got a blog but are starting to worry that you’re filling it with fluff, help is here. And that help comes in the form of hard data. That’s right – studies and statistics can be the key to taking your posts to the next level. There are two main ways to approach this: […]
content strategy
Are You Ready to Cover a Controversial Topic?
Nothing attracts attention like a good controversy. Whether it’s political, social, or academic, we just can’t seem to look away from those heated debates. So naturally, you might think about using controversy as a way to attract people to your blog. A controversial topic can definitely generate some traffic, but is it the way to […]
List Posts – The Key to Getting them Right!
If you feel like list posts are fluff, you’re not alone. A lot of people – both marketers and average joes – view list posts as entertainment for naive masses. Do you want to pander? If you think of yourself as a serious businessperson, you might worry about this. But list posts don’t have to […]
Increase Brand Awareness by Starting a Podcast
Podcasts are not new, and they aren’t quite as hip and fresh as they once were. But “hip” doesn’t always make for a good marketing channel, nor does mundane make for a bad one. If you’re looking for a new kind of content to incorporate into your content marketing strategy, you should consider a podcast. […]
Lead Generation Content Ideas
Want to know one of the most common content marketing mistakes? Often, people get so hung up on brand awareness and traffic that they ignore lead generation and sales. Brand awareness is important, but there are other reasons for creating content that are arguably just as important, if not more important! Blogging is one thing. […]
