Volunteering is always good in its own right, but it can also be a great way to promote a business. Aside from doing good in the community or in the world, business volunteering provides many opportunities. It offers chances for networking, plays a part in developing brand identity, and makes your company more visible. It […]
public relations
Technology and What it Means for Word-of-Mouth Marketing
Think technology has eclipsed the importance of word-of-mouth marketing? Think again. On the contrary, the highly connected world of today is the ideal forum for this kind of marketing. Technology simply puts a new twist on an old marketing strategy by giving us (and our customers) new avenues to promote our businesses. So, today’s “word-of-mouth” […]
Media Coverage to Increase Your Visibility – For Free
Marketing is usually not cheap, let alone free. But did you know that there are some pretty cool (and free) ways to make your business more visible through media coverage? It’s true. Journalists and reporters from radio, T.V., and print outlets like to tell stories about interesting businesses and entrepreneurs. They get easy access to […]
What is Brand Identity?
Put simply, brand identity is the way you want consumers to think about your business. There are a lot of components that make up a brand’s identity. Some, such as name, logo, and slogan, are fairly superficial. Others go deeper. These things are often more important than the surface-level stuff, and might include they way […]
