Want to know one of the most common content marketing mistakes? Often, people get so hung up on brand awareness and traffic that they ignore lead generation and sales. Brand awareness is important, but there are other reasons for creating content that are arguably just as important, if not more important! Blogging is one thing. […]
content marketing
10 Statistics that Prove the Importance of Blogging
Do you even blog? Blogging has become almost ubiquitous. And it’s serious business too. A blog is much more than a way to share information and ideas. It is also a marketing tool and a very powerful one at that. Not convinced? There are numbers to back it up. If you aren’t sure it’s worth […]
An 8-step Content Strategy that Works
Over the past decade or so, content marketing has risen to become one of the most important and influential forms of business promotion. And why is content marketing so huge? There are many reasons, but perhaps the most significant is that quality content delivers value to the customer. That’s in contrast to advertising, which is pretty […]
What You Need to Know About Content Marketing
It’s no secret that content marketing is growing in importance by the day. But many marketers don’t have a good understanding of why content creation matters. I’d like to share a few ideas about why content marketing has gained so much ground over the past few years. Bonus – increasing your knowledge of why content […]
Data Driven Content – Making It Engaging
One of the most compelling ways to drive home your point is with data. Whether you’re talking about the housing market, legal fees, or internet usage, solid facts – survey results, statistics, etc. – lend legitimacy. Unfortunately, data can also be boring. Data-driven content can lose readers’ attention quickly if it isn’t presented in an […]
