In the marketing world, we deal with a lot of acronyms. Sometimes there are so many letters flying about that it becomes difficult to assign meaning to them. If you struggle with this, you’re not alone. CAC (Customer Acquisition Cost) and CLV (Customer Lifetime Value) are two especially challenging ones that many businesspeople have a […]
analytics
What You Can Learn By Studying Your Competition
Sometimes entrepreneurs and marketing professionals get so hung up on their own strategy that they forget there are others out there in the same industry. Unless your business is one-of-a-kind (and how likely is that, really?), you have competitors. You don’t operate in a vacuum, so your marketing strategy shouldn’t be constructed in a vacuum. […]
8 Strategies for More Effective Email Marketing
When it comes to email marketing, some companies get it right. But a lot of companies get it very, very wrong. Have you ever received an unsolicited email and dismissed it as spam without even reading it? Or maybe you signed up for a company’s email list only to be bombarded by emails once or more […]
The Facebook Advertising Daily Report: How You Can Use It for Your Business
Facebook is clearly one of the most powerful social media tools today. It boasts of more than a billion users worldwide, which makes it a business platform that shouldn’t be ignored. Yes—you should use Facebook and their advertising platform to your advantage. Incorporating Facebook Campaigns into your marketing mix can help you reach out to […]
What’s Bounce Rate and Why You Should Care
The Metric Bounce Rate: How This Little Number Can Mean Big for Your Business Do you know what a bounce rate is? If not, then it might be the time that you learn about it—most especially if you are someone who has an online business (whatever business that may be). What is Bounce Rate? Bounce rate […]
