Have you ever wondered why big companies have such loyal customers? For example, many people choose to ignore small coffee shops around them to buy coffee from Starbucks. Some even go off their work/school routes every morning just to get a cup of coffee from Starbucks, even when presented with other options. This is not […]
Branding
What is Brand Marketing vs. Branding in Marketing
Many people regularly interchange branding and marketing while speaking about products, services, and customers. To the average entrepreneur branding in marketing and brand marketing sound the same. Nothing could be further from the truth. While the two share a few areas of congruence, they differ in some fundamental ways. What is Branding in Marketing? A […]
Step by Step Brand Strategy Template
A brand is much more than a clever name or well designed image. Your brand is everything about your business that makes it unique. Your brand is the heart and soul of your endeavour. It is the work you’ve put in and what others feel when they see, think about, or talk about your business. […]
What is Brand Architecture and Why Does it Matter
Brand architecture refers to the organization of different brands within a company. It creates the basis for customers to relate with the various offerings of the business. Businesses strategize on brand architecture for several reasons. Variables can include the number of products or services and how they are differentiated. It also provides the structure for […]
9 Questions to Determine If It’s Time to Rebrand Your Business
Your brand is one of your company’s most valuable assets. It represents your company’s ideals, values, characteristics and even personality traits. It is how your target audience perceives your company. A successful brand creates a positive impression with customers that keeps them coming back. Even with successful branding, however, there comes a point when a […]
