• Skip to main content
  • Skip to primary sidebar
  • Skip to footer

GILL Solutions

Growing your business..Should be Strategic!

  • Our Process
  • Services
    • Full Service
      • Search Engine Optimization Service
      • Conversion Optimization
      • PPC Advertising Management
      • Social Media Marketing Service
      • Full Stack Development
    • Google Analytics Audit
    • Marketing Coach
    • Domains & Hosting
  • Training
    • Marketing Certification
      • Conversion Optimization Certification
      • Digital Advertising Certification
      • Search Engine Optimization Certification
      • Marketing Automation Certification
      • Content Marketing Certification
      • Social Media Strategy and Deployment Certification
    • Google Analytics Training
  • About
    • Our Story
    • Contact Us
  • Call 1-877-801-4090

Oct 02 2017

Step by Step Brand Strategy Template

A brand is much more than a clever name or well designed image. Your brand is everything about your business that makes it unique. Your brand is the heart and soul of your endeavour. It is the work you’ve put in and what others feel when they see, think about, or talk about your business. Your brand is the lifeblood. Ok, now that we’ve gotten way too serious about branding, lets talk about how to make it great.

brand strategy template

As you develop what people think of when it comes to your business you may want a brand strategy template. Brand strategies are complex and a checklist just won’t give you all the tools you need to accomplish building your own strategy. What we can offer are some thoughts on what a brand strategy should take into consideration and some brand strategy examples.

A condensed brand strategy template might look something like this:

  • Define your business
  • Know your audience
  • Build an experience that your audience can relate to
  • Get everyone who works with you on board
  • Know when it’s time to make a change
  • But make sure you’re changing in a positive direction
  • continue to learn

What defines your business?

This is a large part of your brand strategy. Who are you and what do you do? Why do you do it better than others and why should anyone use your services?  You don’t have to be good at everything. But you do need to be great at whatever it is you do. Maybe that’s being cheaper, faster, or better quality than the competition. Find what you’re good at and run with it. One of the good brand strategy examples that has become an icon is Amazon. Amazon has built its brand on being the most customer centric company in the world, and they have been changing what this means for themselves and other retail giants as well.

Know your target audience

Who are you selling to. Develop this persona and focus on building your brand toward that customer. Don’t worry if not everyone needs your business, just focus on those who do. If you were in their place, what would convince you to go for whatever it is you’re selling.

Build the experience

You can say whatever you want but if you don’t back it up then people will quickly notice. It is easy to say things like guaranteed or best in town but if you don’t have the follow through then word will get out. On the other hand, if you build a great customer experience then that word will get out too. Whatever your niche is, building a great customer experience will go a long way toward getting some good publicity. Focus on what you do well and go from there. Get everyone who works with you on the same page. If you’re trying to build the business with the best customer service and an employee doesn’t exemplify this quality then it may be time to speak with them.

Be adaptable

Sticking to your principles doesn’t mean that your company must stagnate. Amazon has progressed from being a company that sold books online and shipped them within a few days to your A-Z resource for whatever you want with some products available within the hour at certain locations. Ordering has gone from the click of a button to the sound of your voice.

Learn from mistakes

Admit when things are going wrong and make changes. It’s ok to make mistakes. It’s not ok to refuse to admit them. There have been a lot of big icons in different industries that fell from prominence. One of the brand strategy examples that went from good to bad is Blockbuster which had the opportunity to purchase Netflix (the current media giant) in 2000 but decided against it. Learn what you can from other’s mistakes. Blockbuster was a well known brand that could have made the move to digital media a lot earlier, but not this icon of American media is all but extinct. There are a lot companies might have been saved had they not realized their mistakes too late.

Continue to grow your brand

Don’t try to make your brand something that it isn’t, but that doesn’t mean it can’t change as you learn. If you’re reading this then you’re probably concerned about your brand and further more your brand identity. You want to be all of the good things clients are looking for. Be everything you can be but don’t try to be anything you are not. It won’t be sustainable and clients will notice. Consistency is important and this will be much easier to maintain if you’re true to yourself and give the best you can in your chosen niche.

Brand strategies are complex and only you, the business owner, knows what you want your business to be. You are the visionary. You’re the one driving your business toward the goals and ideals that it will accomplish and represent. We hope you find this rough brand strategy template useful, but it is going to be a journey to build the brand you see in your mind.

Let us know what you think and don’t be afraid to ask for assistance. We all get by with a little help from our friends.

Click here to Join over 5,000 businesses!

Written by Lorie Gill · Categorized: Branding · Tagged: brand, brand image, brand strategy examples, brand strategy template, brand vision

About Lorie Gill

Lorie Gill is an integral member of the GILL Solutions Team.
Involving herself in Social Media, Writing, Editing, and Support.
She lives with her husband George Gill in Peterborough, ON Canada.
She enjoys travelling, networking, fine art, reading & writing, smiling & laughing, cooking & most of all Family.

Primary Sidebar

Follow Us

  • Facebook
  • LinkedIn
  • Twitter
  • YouTube

Email Newsletter

Sign up to receive email updates weekly and to hear what’s going on with us!

Business Strategy

GILL Solutions Management Is an Industry Game Changer in Canada

March 9, 2022 By George Gill

GILL Solutions Management takes pride in its ability to deliver world-class digital solutions for reasonable costs. We’re an experienced team that works with businesses in identifying the most optimal ways to … Continue Reading about GILL Solutions Management Is an Industry Game Changer in Canada

Important Benefits of Facebook for Your Business

May 15, 2020 By George Gill

Whether you are a person who likes social media or not, if you're in business, there is a good chance that at some point you've considered FaceBook for your business. Understanding what the benefits are, is an … Continue Reading about Important Benefits of Facebook for Your Business

Before You Start – Is Social Media Marketing Profitable

May 14, 2020 By George Gill

We all know Social Media is popular. But before your business goes down the path of investing resources and budget into this marketing channel, you need to know what to expect. Most importantly can it be profitable … Continue Reading about Before You Start – Is Social Media Marketing Profitable

Do You Have to Pay for Search Engine Optimization

May 12, 2020 By George Gill

Every business I have ever spoken to has unanimously agreed, they would love to be on page one of Google for the keywords directly related to their business. Most believe they deserve to be at the top, and the … Continue Reading about Do You Have to Pay for Search Engine Optimization

How Important is Conversion Optimization to Your Business

May 11, 2020 By George Gill

With over 20 years in the digital marketing field, the number one approach to quickly generate the greatest impact on a business's results that I've witnessed has been accomplished through conversion rate … Continue Reading about How Important is Conversion Optimization to Your Business

Why is Siteground so expensive vs competitors

Why is Siteground so Expensive vs Competitors

May 7, 2020 By George Gill

Hosting your website is a very big deal for many reasons that we'll discuss in this article. Siteground is a hosting company (click to see Siteground's current offer) we often recommend, even though they tend to be … Continue Reading about Why is Siteground so Expensive vs Competitors

Footer

GILL Solutions Management
7901 4th St. N STE 4155
St. Petersburg, FL 33702

GILL Solutions Management
3080 Yonge Street, Suite 6060
Toronto, Ontario M4N-3N1

Follow Us

  • Facebook
  • LinkedIn
  • Twitter
  • YouTube

GILL Solutions Management
P.O. Box 30024 RPO Chemong
Peterborough, Ontario, K9H 7R4

  • Terms and Conditions
  • Privacy Policy
  • Our Blog
  • Student Login
  • Contact Us

©2020 GILL Solutions Management LLC