If you’re working on an online marketing strategy, you probably already know what SEO stands for – it’s Search Engine Optimization. But did you know the fundamentals of SEO basics begins with your content? SEO means you are applying best practices and strategies that encourage ranking improvement within the search engines to show up on […]
seo basics
How to Setup A Basic Regex for Google Analytics
Time and time again we’ve discussed how important Google Analytics is. This tool can help in many aspects of our business, which in turn, can help us reduce risks that may potentially affect our results. However, there will be instances when using Analytics that can be quite confusing and even frustrating. In some cases, you might […]
How to Find New Content Creation Opportunities
Content marketing is where a lot of focus from the entire digital marketing industry is falling this year, and this is set to be the case for the near future, too. Why is content marketing important? Fresh content on your own website (your blog) is great for your SEO as well as for showing your expertise […]
Marketing Gurus Revealed: The White Lies You’re Being Told (and how to avoid them)
Build a website and new customers will come. Get on Twitter & Facebook and people will be banging down your door to do business with you. Get to page one of Google now and your business will explode with sales. It’s what you want to hear right? In a lot of ways, it’s exactly what […]
Why Put Yourself Through Keyword Research?
Sometimes I’m reminded that the internet is a lot more complicated then it seems at first glance. Sometimes I forget how hard it is to put yourself in the shoes of your potential customer. Usually, all I have to do to be oh so gently reminded is spend a few hours doing keyword research. That […]
