Conversion Rate Optimization is the process of improving your marketing and website results through data analysis and testing. Also known as CRO for short. It’s essentially a process geared towards increasing the percentage of required actions taken on your website by visitors. CRO may seem complex, but it doesn’t have to be. However, if you […]
a/b testing
A/B Testing for E-Commerce to Increase Conversions
A/B Testing for E-Commerce to Increase Conversions The web is ripe with competition for online sales that even those that specialize in a niche need to make sure their site is optimized for conversion. While a trained design staff is critical, to truly make sure you’re design efforts are reaping the most rewards, it may […]