• Skip to main content
  • Skip to primary sidebar
  • Skip to footer

GILL Solutions

Growing your business..Should be Strategic!

  • Our Process
  • Services
    • Full Service
      • Search Engine Optimization Service
      • Conversion Optimization
      • PPC Advertising Management
      • Social Media Marketing Service
      • Full Stack Development
    • Google Analytics Audit
    • Marketing Coach
    • Domains & Hosting
  • Training
    • Marketing Certification
      • Conversion Optimization Certification
      • Digital Advertising Certification
      • Search Engine Optimization Certification
      • Marketing Automation Certification
      • Content Marketing Certification
      • Social Media Strategy and Deployment Certification
    • Google Analytics Training
  • About
    • Our Story
    • Contact Us
  • Call 1-877-801-4090

Oct 17 2017

A Beginner’s Guide to Conversion Rate Optimization

Conversion Rate Optimization is the process of improving your marketing and website results through data analysis and testing. Also known as CRO for short.

It’s essentially a process geared towards increasing the percentage of required actions taken on your website by visitors.

CRO may seem complex, but it doesn’t have to be. However, if you don’t know much about data analysis and using it to your advantage, it may be more complicated than you thought.

Let’s break it down a little and set you on the right path.

 

A B Testing CRO

Your website’s conversion rate is an established estimation of how well each page of your website converts. This is based on encouraging users to take the desired action. These actions could range from something as simple as signing up for newsletters. Or to bigger actions like requesting a quote for your services.

What is the difference between CRO and SEO

SEO is aimed at increasing your website’s visibility to bring visitors and promote clicks on your pages.

With CRO, the visitors are already on your website.

CRO is focused on getting these visitors to take an action, usually, the action that is behind the content of the page.

How to calculate your website’s conversion rate

There are two important factors when calculating conversion rate; site traffic and the number of times your visitors took a required action.

Conversion rate for a user = number of times a required action was completed divided by site traffic number X  100

For example, if a user visits your website three times and makes purchases two times, the conversion rate of that user is 66%.

Conversion rate using sessions = number of orders  divided by number of sessions  X 100

Why is Conversion Rate Optimization Important?

  1. It reduces the cost of customer acquisition and increases ROI

Getting visitors to your website requires both financial and creative resources. You want to be sure that whatever you invest produces enough returns to cover your investments (ROI).  A better result would be to exceed those estimated returns.

  1. It can be applied in all areas of your digital marketing strategies

If every aspect of your digital marketing strategy is going great, but visitors are not taking any action, the aim of your strategy is lost. CRO is important to the end goal of everything that is included in your marketing strategy.

  1. Engage the attention of users

Visitors need to stay interested in what they are seeing for as long as you can hold them. CRO is important in helping to hold on to their attention while directing them to the areas you need them focused on and eventually, to take an action on.

  1. Provides customer insight

Tracking user’s activities is very important in understanding how they think, what they expect from you, and the best ways to engage them. Data gathered through CRO initiatives will give you direction on how you can align both content and services to get users interested and make them want to engage with you.

  1. Helps to develop a strategy as opposed to using guesswork

Results from your CRO strategies show you precisely what your visitors are interested in, and what made little to no impact on them. Convincing someone to take an action, regardless of how large or small it is, requires that you know them well enough to influence their decision-making process. This can only be achieved if you have enough user behavior data.

  1. Promotes better user experience

Your users will stick around if they believe that you know what you are doing. When you understand the wants of your users and create strategies to satisfy them, they will feel comfortable enough to trust you, because they believe that you understand them. When people enjoy your services, they also begin to promote you to the people around them.

How to Optimize Conversion Rates Successfully

  1. A/B testing

One of the best ways to find out what people prefer is by giving them options. And A/B Testing provides options.

A/B tests are designed for website pages to determine which design/layout/content produces more conversion.

For example, you could design two or three landing pages, all focused on promoting the same result, but with different elements e.g. call-to-action button, background color, images, e.t.c.  You can put these landing pages in an A/B test to run over time and using the results, determine which one brings in better results.

To use A/B testing, you should have a significant number of website visitors and run the test for a period of time. This is so you can gather enough data to make good predictions and estimates.

  1. Surveys and customer feedback

Getting the direct opinion of your customers gives you a clear view of how they see the content on your website.  It also provides the type of effect it has on them. Feedback can be collected in several ways including online surveys, product rating, comments, satisfaction surveys, etc.

Feedback can be collected in several ways including online surveys, product rating, comments, satisfaction surveys, etc.

This information can be applied in marketing strategies to promote a better connection and to improve customer experience.

  1. Customer behavior analysis

Customer behavior continues to increase in complexity because of the amount of information they are now open to. A potential customer can easily research your brand, products, history and past experiences with other buyers. You need to make sure that all that information is readily available on your website.

Being open and transparent will promote trust in you. And inadvertently, prevent customers from deviating and being presented with other options from your competitors.

If you keep your consumers interested by providing all the information they are looking for, it will be easier for them to take the required action waiting at the end.

Things you shouldn’t do with CRO

Do you guess, assume, and/or go with your “gut” feeling? It’s important to realize that decisions made with the aforementioned, are not based on real data, customer feedback or even past successes.

As much as you think you know your customers, you can never be too confident that the content you are putting out will resonate with them. It’s important that you only work with data-based strategies to avoid running tests that will become inevitable failures.

How well versed are you and your organization when it comes to CRO? Do you need an experienced marketing team to grow the conversion rate of your business website? We offer conversion rate optimization services for both new and existing businesses. If interested, contact us today and we can start working on the best CRO strategies to boost your business.

Written by George Gill Jr. · Categorized: Marketing · Tagged: a/b testing, conversion optimization, conversion rate optimization, CRO, data analysis

About George Gill Jr.

George Gill Jr. is a Brock University Graduate who is passionate about technology, and the digital world we live in to amplify results. He is active in the community and enjoys networking with other like minded professionals.

Primary Sidebar

Follow Us

  • Facebook
  • LinkedIn
  • Twitter
  • YouTube

Email Newsletter

Sign up to receive email updates weekly and to hear what’s going on with us!

Business Strategy

GILL Solutions Management Is an Industry Game Changer in Canada

March 9, 2022 By George Gill

GILL Solutions Management takes pride in its ability to deliver world-class digital solutions for reasonable costs. We’re an experienced team that works with businesses in identifying the most optimal ways to … Continue Reading about GILL Solutions Management Is an Industry Game Changer in Canada

Important Benefits of Facebook for Your Business

May 15, 2020 By George Gill

Whether you are a person who likes social media or not, if you're in business, there is a good chance that at some point you've considered FaceBook for your business. Understanding what the benefits are, is an … Continue Reading about Important Benefits of Facebook for Your Business

Before You Start – Is Social Media Marketing Profitable

May 14, 2020 By George Gill

We all know Social Media is popular. But before your business goes down the path of investing resources and budget into this marketing channel, you need to know what to expect. Most importantly can it be profitable … Continue Reading about Before You Start – Is Social Media Marketing Profitable

Do You Have to Pay for Search Engine Optimization

May 12, 2020 By George Gill

Every business I have ever spoken to has unanimously agreed, they would love to be on page one of Google for the keywords directly related to their business. Most believe they deserve to be at the top, and the … Continue Reading about Do You Have to Pay for Search Engine Optimization

How Important is Conversion Optimization to Your Business

May 11, 2020 By George Gill

With over 20 years in the digital marketing field, the number one approach to quickly generate the greatest impact on a business's results that I've witnessed has been accomplished through conversion rate … Continue Reading about How Important is Conversion Optimization to Your Business

Why is Siteground so expensive vs competitors

Why is Siteground so Expensive vs Competitors

May 7, 2020 By George Gill

Hosting your website is a very big deal for many reasons that we'll discuss in this article. Siteground is a hosting company (click to see Siteground's current offer) we often recommend, even though they tend to be … Continue Reading about Why is Siteground so Expensive vs Competitors

Footer

GILL Solutions Management
7901 4th St. N STE 4155
St. Petersburg, FL 33702

GILL Solutions Management
3080 Yonge Street, Suite 6060
Toronto, Ontario M4N-3N1

Follow Us

  • Facebook
  • LinkedIn
  • Twitter
  • YouTube

GILL Solutions Management
P.O. Box 30024 RPO Chemong
Peterborough, Ontario, K9H 7R4

  • Terms and Conditions
  • Privacy Policy
  • Our Blog
  • Student Login
  • Contact Us

©2020 GILL Solutions Management LLC