Google Analytics offers an unbelievable amount of information to web site owners about the types of traffic on their site. Given that it is free to use, the service is a hit among small blogs and national brands alike. Some companies that use Google Analytics include:
1. General Electric GE will use google analytics to track country of origin for their site users. This can provide GE with a rich insight into where market demands are arising and how to better cater their web pages to different languages and cultures.
2. NASA relies on google analytics to watch which percentage of their traffic is viewed on mobile devices. With live streaming happening often on NASA, it is important that they be able to deliver videos and images in stunning clarity.
3. Twitter will use google analytics to view critical data like, how often visitors to the site end up tweeting, and how they navigate from link to link within the site. Without Google Analytics, this task would be nearly impossible.
4. The Financial Times uses the social analytics suite, through Google Analytics. This allows the FT to watch precisely how visitors to the site are interacting with social features such as +1 buttons, like buttons, and how “tweetable” their news stories and content are.
5. Epson finds the conversion analytics behind Google Analytics to be an extremely powerful metric to judge the effectiveness of their advertising. For a company whose slogan is “exceed your vision”, analytics can truly help them dive deeply into what is happening onscreen.
6. Barnes and Noble is able to track analytics to see how different author layouts, chapter snippets, and reviews impact how users navigate content on the site, and ultimately find the titles most relevant to their search.
7. The Four Seasons tracks analytics to see where interest is peaking, as well as gain insight into travel patterns and habits of its guests and potential guests. Taking this data and adopting into company strategy helps the Four Season Reach out to customers and decide which other sites to partner with for advertising.
8. Levi’s makes great use of Google analytics when it comes to monitoring the incoming flow of traffic from external PR and press to the company home page. Based off the data, Levi’s is able to see if they are generating quick sales, and if not, just how far potential buyers are making it through the site before they move on to something new.
9. Samsung is able to track analytics to see which of its products are generating buzz, and is able to use this information to change around page displays and the relative importance of each of its phones and other products on the landing page. Especially with the holiday season coming up, optimizing their site is of immense importance.
10. The Virgin Group find analytics extremely helpful in looking at the cross-pollination of its products: how users in one area spill over into another area. This awareness of how the companies internal parts interact is essential in formulating company strategy and a pleasant user experience.
Now you have to figure that if Google Analytics is good enough for some of these companies, that it might be good enough for the rest of us. In the comments below, tell me why you love (or not so much) Google Analytics.