The GILL Solutions blog is about to take on a whole new look (not just graphically although it will be changing too), and we think you’re gonna like what you see. After nearly 6 months of brainstorming, and discussions on the direction we were going to take with our blog, we have decided that educating small […]
Search Engine Marketing
Don’t try to cheat Google says Matt Cutts
I am so amazed at the amount of companies that still believe there is a magic button that will perform instant search engine optimization. Google’s Matt Cutts gave an interview to Eric Enge of Stone Temple Consulting where he revealed some things that would help those trying to improve optimization results with some solid tips. […]
Three Trends and What They Mean to Digital Marketing
Competent digital marketing means you have to account for evolving technologies. Just look at all the SEO companies that still have ad copy focusing on Meta tags (which Google ignores) and search engine submission (which isn’t necessary any more). Effective search engine optimization should come from a company that knows what’s happening now – and […]
The Five Laws of B2B Marketing on the Web
I’ve worked with a lot of B2B focused clients who have trouble adapting to the strategic internet marketing mindset. They think internet marketing is something an expert does to their business – not a process where they work with the team to find their strengths. But B2B marketing on the Web is about translating the […]
Google Optimization: How is it Different from Standard SEO?
It’s important to build rank on all three major search engines (Google, Yahoo! and Bing) but let’s face it: Google is king, so Google optimization is important to search engine optimization that builds quality traffic. All search engines have things in common, but Google optimization is about identifying and taking advantage of the specific values […]
