Keyword selection is one of the fundamental elements of any strategic internet marketing program. You need to know what people are looking for and how your business will fit in. The principle is simple. How do you do that? Well, that’s where this core SEO task gets a little more complicated. The first steps involve […]
Search Engine Marketing
Research and Writing for SEO Content
One of the things we take very seriously at GILL Media is our duty to represent a client’s business according to their wishes. This is one of the hard rules of our strategic search engine optimization method. It’s a challenge, too, because page content and blog posts are elements of a stream, not static artifacts. […]
Guest Article at Geoland.org: Chrome vs. PPC
Special thanks to Geoland.org and Giorgos K. for the opportunity to guest write Chrome versus PPC: What is Google Thinking? [ad name=”Post-Banner”]
The Web’s Getting Vertical
Read the title. What does it mean? “Vertical marketing†is a response to an increasing trend toward niche searches and finely divided communities. Vertical markets have always existed, of course. Not a lot of people need pelagic hydraulic fluids, for example. (In fact, even though I toured the linked site, I’m still not 100% sure […]
Is SERP 1 Getting Too Web 2.0?
Graywolf’s article on the how Google gives bad Wikipedia pages privilege got me thinking. So did Demerzel’s “Future of Google Search Results.” When I’m analyzing the SERPs for a specific keyword I increasingly note that Wikipedia’s hogging the first position, even its doesn’t really have much to say. Youtube’s up there as well. That’s cool […]
