The factors that determine the rank of websites on Google SERP seem to vary every year. New elements are added and the algorithm is also prone to change. In 2017, Google focused on the HTTPS websites among other factors and these seem to have been carried into this past year too. In 2018 however, mobile […]
search engines
What to Do for Mobile-First Indexing
Mobile-first indexing has become a highlighted concept in the digital marketing world this past year. Realizing the potential of mobile-friendly sites with the number of consumers becoming more dependent on their smartphones and only increasing day-by-day, businesses need to be sure they are updating their sites accordingly. Mobile-first indexing simply means that the mobile-friendly site […]
How to Improve Website Traffic through “Accelerated Mobile Pages” or AMP
Have you heard of Accelerated Mobile Pages or Google AMP? What is Accelerated Mobile Pages aka AMP? Maybe you’ve heard of Facebook instant articles. If you have, then you understand what AMP is in principle. They are quite similar regarding speed. However, for clarity, let me explain what AMP is and then show you how […]
