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Advertising strategies

PR vs. Advertising: Public Relations Strategies to Build Your Business Reputation

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What are you doing to build your Business Reputation? Does your marketing strategy incorporate both advertising strategies and public relations strategies? Often-times there's been some confusion between PR (Public Relations) and Advertising. Let's take a look at how they differ. The aim of public relations is to create the most favorable public image of your … [Read more...] about PR vs. Advertising: Public Relations Strategies to Build Your Business Reputation

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Creating Advertising Strategies for Small Business Budgets

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Advertising campaigns can cost a lot of money starting from the conception period to execution. Both new and old companies regularly need to put their products and services in the face of their current and potential customers to stay visible in the market. For small businesses, fitting effective advertising campaigns into their limited budgets might seem unrealistic. This … [Read more...] about Creating Advertising Strategies for Small Business Budgets

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