Facebook is clearly one of the most powerful social media tools today. It boasts of more than a billion users worldwide, which makes it a business platform that shouldn’t be ignored.
Yes—you should use Facebook and their advertising platform to your advantage. Incorporating Facebook Campaigns into your marketing mix can help you reach out to more people, which in turn, can bring even more benefits to you & your business.
Here’s a question though:
How can we track the performance of our Facebook advertising campaigns? After all, measuring and analysis is an indispensable step for business success. Right?
Don’t sweat it, you’re covered – this is where the Facebook Advertising Reports (daily) comes into play…
Want to know more, check out this short video… Let’s discuss it:
The Facebook Advertising Reports (daily): What Is It?
Basically, it’s a report from Facebook, showing how your advertising campaigns have performed over specific periods. It will let you know if your Facebook advertising expenditures are within budget, the costs of “page likes” and website conversions, along with many other important details.
You’ll get a daily email from Facebook, with a link encouraging you to use your report. Incidentally, there are 3 options that you can use. They are:
· View report in Ads Manager
· Download as XLS
· Download as CSV
Note: Personally, I prefer using the option “view report in Ads manager,” as this allows a quicker and more convenient way to view how things are actually doing. It gives you a “spot-check” on how things fared during the previous day, thereby allowing you to make some adjustments and changes, if and when needed.
The “Download as XLS” option is a report formatted in a spreadsheet or Excel sheet. The “Download as CSV” option is one that comes in a table form (you can download these two directly from the email Facebook sent you). But just so you are aware… these two options often take more time to analyze, meaning they can eat up a lot of your precious time and may also take more work on your part. However, they can be quite useful when it comes to larger reports.
What to Look for In Your Facebook Ad Campaigns
The reason many opt for the “View report in Ads Manager” option is that it immediately brings you to your Ad campaigns. It’s an easier approach, providing you with greater convenience as you go ahead with your analysis.
When viewing in the Ads Manager, you’ll see different options and details that you can use for analyzing your campaigns. However, there are two details that you should always keep in mind. These are the “actions” and “cost per action.” These two details are very important in determining how your campaigns are doing—and they can help keep things even more efficient as well.
Here’s an easy route to follow, all laid out for you (in Ads Manager):
1. Go to your “date frame” and choose “yesterday” to see how your campaigns performed the previous day. (And if you want to analyze how your campaigns performed during other time frames, then you just choose the right timeframes for review).
2. Click on the “edit columns” button. Afterwards, click on “actions,” and check “page likes” and “website conversions.”
3. In the same “edit columns” option, click on the “cost per action,” and don’t forget to check on “cost per page like” and “cost per page conversion.”
4. Click on “save columns” to save your settings. (The proper columns will then appear on the page, which you can then use for a more thorough analysis of your campaigns.)
Easy – Right?
Just Remember: You can choose the right options based on your specific requirements.
For larger reports or for a deeper analysis, you can export your reports via excel, depending on the number of campaigns you are actually managing and reviewing. However, it’s advisable to always include the above-mentioned details, as they’re very important for Facebook advertising campaigns.
Would you like to learn more about Facebook advertising and other business strategies?
Or – do you have anything to share or chat about? Comment below and let’s discuss…
CLICK HERE to download a transcript of the video (PDF)
