What do you know about story-driven marketing and advertising? If you’re doing it correctly, your intended audience can easily see themselves being the hero of the story. Storytelling advertising is particularly effective with millennials who strongly believe in doing social good. You can use video content, native advertising, influencer marketing and other types of advertising materials […]
brand story
A Signature Story Builds Authentic Customer Relationships
Imagine you’re in the market for a new vacuum cleaner. Vacuum cleaners are boring, but you need to have one. You read specifications and look at store deals until your eyes cross. And then, you come across the story of a woman who fosters pit bulls in her home for people whose cities have passed […]
