“Measure how your business is doing.” Business people have been using this statement all the time – and you know what? It actually makes sense.
In order to have a booming business, you will need to actually understand how it’s doing. You will need to learn about how your target audience is reacting to particular campaigns or whether or not people are encouraged to buy from you – and many other aspects.
Remember that business is about making constant adjustments. You can’t expect to hit a home run (although this does happen on very rare occasions) at the first swing. In other words, you will need to be flexible in handling your business. And you can only do this if you’ve undertaken the needed business analysis and planning.
With that in mind, let’s take a look at Web Analytics and discuss how you can use it to your advantage:
Website Traffic Alone Won’t Make You Money
There is a common notion that if a website has a large amount of traffic coming in – that it will mean big profits as well. Unfortunately, this is not 100% accurate.
Yes – having a consistent amount of web traffic is a good thing. However, in order for such traffic to bring you the profits you’ve been looking for – it’s not only the number of people who are visiting your site that matters. It’s also about “who” are visiting.
In order to know how your website is really doing, it would be a good idea to use Web Analytics, as it will allow you to take note of various aspects of your campaigns, starting from where your site’s traffic is coming from, which pages are the most frequently visited, the percentage of visitors returning your website, customer conversion and other details.
Know the Purpose of Your Online Campaigns
To have effective online campaigns – you need to understand why you’re doing it in the first place.
For example: if your website is new, then it would be safe to presume that it is mainly to spread word about your business and to reach out to your potential customers. As it is, you will need to ensure that your website will actually have the needed details (design, SEO, etc) that can actually help you reach this end-goal.
An online campaign is effective when you are able to reach out to potential customers who are actually searching for what you’re selling (because these people are most probably looking to buy something) – and not those who are just searching for your company’s name.
Why? This is because your purpose is to reach out to people who don’t know you or your company yet. And once they do get a chance to know who you are and what you have to offer – then it will be good news for you. Believe me.
Know Your Website’s Bounce Rate
The bounce rate is the percentage of website visitors who don’t click on the other pages of your site. If your bounce rate ranges at around 60%-70% there might be a big problem here.
Using Web Analytics, you’ll be able to know which aspect of your site isn’t as effective as it should be. Via this platform, you’ll be able to aptly determine if your visitors are the people who you want going to your site.
If your visitors are the right types of people – but are somehow not encouraged to look deeper into your site, the problem might be your website design, content or other details. Accordingly, you will need to take care of each aspect in order to make things better on your end.
Take note: the key here is to know and understand things as they go. As much as possible, Try to learn as much as you can about your online marketing campaigns – as this will help you make the necessary decisions at the end of the day. Of course, this will help you reach your business goals as well. Fortunately, you’ll be able to do this with some Web Analytics and some needed adjustments.
Tell me in the comments below, are you using web analytics to measure your campaigns? If so, whats your favourite metric?