In this whiteboard conversation, we talk about the power of digital marketing for local business and all businesses combined really. Specifically, we look at measurability (Google Analytics) and why this concept (if used to its fullest) can save time, money and resources. Of course not to mention simply get better results!
I want to really stress here, that online marketing now has so much power to even target locally – but for online marketing to be effective you need to measure everything.
So check out the video and leave me some comments below. Do you measure everything you do online?