Why Your Brother In-Law Will Hurt Your Online Business Results
Do you have a brother in-law, sister, cousin, friend who is a part time expert in the search engine optimization, social media optimization, or web design field? If you don’t I’m shocked, because it seems everyone else does. In fact I’ll have to check where mine is because on the surface it sure does sound good.
That is of course until you realize that your paying dearly for taking your online presence and internet marketing strategy so lightly. Don’t believe me? Lets look at it..the reality is whether you realize it or not, you’re spending money – potentially a lot of money on your internet marketing. You’re either paying with time investment, money or a combination of the two and hopefully measuring and improving your results, or you’ve determined the web just isn’t for your business and turning a blind eye, and therefore paying dearly in lost sales opportunity, and potential future growth or even business existence.
The Mental Shift and Why It Exists
I think this stems from the beginnings of the internet which created a perception that the internet was free for all. Other than a potential design cost (unless you had one of those brother in-laws), your business could be online and exposed to millions of potential customers in a relatively short time and low if any cost. However the tales of success you heard of seemed to be amiss for you, and you chalked the failure up to the internet just not working for “your business”.
So now fast forward 10 years, and the internet is becoming the dominant marketing force which either grows your business to new levels or sinks you for turning a blind eye. In comes your brother in-law…
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Tell me, have you hired a relatively cheap brother in-law, friend, or sibling to succeed online? How did it go?