People who have been claiming that traditional marketing is at the dying stage need to recheck the facts. The truth is neither it is dead nor has become obsolete. As per the surveys conducted by Nielsen last year, a majority of Americans still prefer to watch TV for more than 3 hours on a daily basis despite using the modern means of media- the web. Hence you still cannot think of ignoring the traditional formats of marketing.
Though on comparing it with the digital format, you may find the latter leading by all means and ways, yet the former has its own importance. In fact, if you can blend both the traditional and digital way of marketing formats together, you embark with all together an effective option, which can cater all your marketing needs for your business.
Traditional marketing methods employs all the offline methods including door to door marketing, direct mails, ads on Radio, Print and electronic media, whereas the digital marketing uses all the online resources including email, search engine optimization, social media, blogs, pod casting and forums. Now, let’s check some of the ways to integrate traditional and digital marketing:
Using traditional networks to publicize the digital content
It is quite obvious to ignore this step, but keep in mind that your customers or target audience do not miss seeing the URL of your site on all the flyers, billboards, business cards and ads you put or distribute in the market. Nowadays, you can find the traditional marketing media becoming a bit cheaper than the previous days, and hence you can exploit this opportunity to attract the attention of people. In fact, smart businessmen are able to mobile this opportunity, by making these things as their vital tool to generate traffic over their business sites or blogs.
You should be able to give your target audience or users all the reasons to visit your business site, which can be carried out by offering a couple of online discounts, and by having a valuable and interesting social media presence as well. For instance, if you belong to the home décor or improvement domain, you can simply publish a few simple tips and ideas of DIY factoids on a frequent basis. This will attract people looking out for these things over the web or other mediums.
Adding the QR codes over each and every scrap of your marketing content
The new established bonds between QR code and smartphone devices have given an interesting concept to marketing people. With the help of flyers, signs and newspaper ads you can easily engage your prospective clients and current customers seeking the help of digital content carrying a snap of an image. Using a hook can help in attracting viewers, which can be put across like a discount offer, enigmatic statement or simply an interesting question. This will simply spur out inquisitiveness among your target audience thus bringing them closer to you. Also, you can see few businesses printing out a giant QR over several company vans or simply putting them over the Tyvek bands found at many entertainment events. This can be called as one of the unique and eye catching options, which helps in getting people closer to your brand.
Engage your targeted online audience over the trade shows and events
Trade shows and events are considered as the best place for business to business (B2B) networking. However, keeping these events limited to oneself is turning out to be a less feasible option now. You can still get some of the best results via these trade shows by simply allowing your customer base to see your inclination towards them with open arms. If you are adopting the options like one on one interaction or simply posting questions or surveys, make sure you carry out these processes in an interesting and creative way. This will help in increasing the engagement of people flocking towards you along with giving you a fair chance to showcase your receptiveness to the views expressed by your prospective clients and current customers. The ideas like snap photos and record insights can really help in engaging your online target audience to a great extent.
Incorporate all your traditional campaigns over the web
By having a small business budget you will not be generating a big impact using TV commercials, yet you can still create results treading this path. If you ended up producing good commercials for TV ads but cannot move ahead increasing your budget to higher cost, don’t worry just try posting them over the video sites like YouTube, Reddit, and Tumblr. Doing this can create the same impact like you see using TV commercials since you have a whopping amount of viewers online who access these sites day in and day out. If you remember the example of a California based Taxidermist, it was able to rope in more than 14,000,000 views for their funny ad posted on the above named sites. Besides, you can find lots of such examples of businesses doing wonders over these video sites for their businesses.
The sudden surge of online medium to promote and market businesses though has affected the gleam of traditional marketing methods to some extent, yet its importance cannot be denied in the present context. If you know the art of clubbing them together, you can end up creating a good impact over your target audience. The above are some of the ways in which you can blend the digital marketing methods with the traditional ones.
About the Author: Claudia is a writer blogger. She loves writing, travelling and reading books. She contributes to punchh