• Skip to content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to footer

GILL Solutions

Growing your business..Should be Strategic!

  • Home
  • Online Marketing Services
    • Conversion Optimization
    • PPC Advertising Management
    • Search Engine Optimization Service
    • Social Media Marketing Service
    • Domains & Hosting
  • Marketing Coach
  • Training Programs
    • Google Analytics Bootcamp
    • YouTube Marketing Bootcamp
    • iGSM Certification
  • Webinars
    • Introduction to Google Analytics
    • Build a Business Online in 30 Days!
  • Blog
  • Contact Us
    • About Us

Twitter Strategy, Part 1: Why Did We Add You?

April 7, 2009 By malcolm

As you can see from the badge on our Internet Marketing Blog page, we use Twitter as a marketing and communications tool. We also use it for fun, or just to shoot the breeze. @GILL_Media has proven to be an extraordinarily successful effort, especially in the way it helped moderate the possible traffic effects of our total website redesign.

Our approach to Twitter has been from the perspective of a basic user. Instead of manically adding tons of people to try and hit key social hubs through brute force, we’ve gone with a growth pattern based on three pillars:

Courtesy: Did you add us? If you’re interesting and fit our tastes, we’ll add you! We’re flexible, so even if your shtick isn’t what we look for we’ll still read. We just draw the line at stuff we really don’t want to be connected with. (We never deal with adult content, for example, so no matter how nice you are we’re not going to connect.) The key is that we’re there to interact, to respond instead of just blindly Tweet, and to expand our perspective by monitoring the massive tide of content streaming by.

On Topic Interest: Naturally, we want to read about the musings of other marketing and internet services pros. There are situations in which we can be utterly, ferociously competitive, but instead of standing alone we want to use that as the basis for community building. A shared interest is a shared interest, after all. The spirit of sharing makes us all better competitors, helps us identify niches that let us stand apart from one another and elevates the common standard of practice – and that’s good for clients. Plus, Twitter is great for monitoring developments in manageable bites, instead of big infodumps.

Off Topic Interest: We’ve added plenty of people who didn’t add us and aren’t marketing related. This fits our basic user orientation. We want to understand Twitter’s casual use. Plus, it would be as interesting if we just looked at marketing and web design posts all day.

About the “Royal We:” We have to admit, we’re committing one of the great social media “sins” by referring to ourselves in the plural, but there’s a good reason for that. The individual, conversation-oriented nature of Twitter is all well and good, but at GILL Media we’re also a team. Most social media strategists tell you to put your face and individual voice front and center to humanize an otherwise cold, collective corporate persona. For us, though social media is inherently like that already. Individual contribution is the default. We want you to know that even though one guy’s threading together our activity into 140 character bursts, the rest of the team always stands behind them.

Next time, we’ll move from adding people to content. See you then!

[ad name=”Post-Banner”]

Please follow and like us:

Filed Under: Blog, Marketing, News, Social Media Tagged With: social media, strategic internet marketing

Web Hosting

About malcolm

Comments

Primary Sidebar

Marketing Information You Need

Follow Us

  • Email
  • Facebook
  • Google+
  • LinkedIn
  • Twitter
  • YouTube
  • Instagram
Web Hosting
SEMrush
Web Hosting

Social Media

6 Things To Remember When Writing SEO Articles

June 7, 2013 By Mike Buckner

6 Things To Remember When Writing SEO Articles Below you will find 6 items that are the most important aspects of creating quality content that will … [Read More...] about 6 Things To Remember When Writing SEO Articles

Improve Your Offline Sales Process By 80%

March 2, 2011 By George Gill

Improve Your Offline Sales Process By 80% You've heard of the 80/20 rule. For example 80% of your business is driven by 20% of your sales. This same … [Read More...] about Improve Your Offline Sales Process By 80%

3 Reasons Your Website Might Fail

3 Reasons Your Website Might Fail

February 8, 2011 By George Gill

We are in the process of rebuilding the GILL Media website. But this rebuild unlike the one 2 years prior (yes I said 2 years) has a completely new … [Read More...] about 3 Reasons Your Website Might Fail

Categories

  • Advertising
  • Blog
  • Branding
  • Business Strategy
  • Content Marketing
  • Conversion Optimization
  • Email Marketing
  • Lead Generation
  • Marketing
  • News
  • Partner Program
  • Search Engine Marketing
  • Social Media
  • Technology
  • Traditional Marketing
  • V-Blog
  • Web Design

Tags

advertising advertising campaign analytics blogging brand image branding brand loyalty brand marketing business strategy content marketing content strategy conversion optimization digital marketing economical search engine optimization effective seo email marketing functional web design google google adwords google analytics google optimization guest blogging infographics internet marketing strategies keyword research marketing marketing strategies marketing strategy networking niche marketing online marketing PPC public relations search engine marketing search engine optimization seo seo basics social media social media marketing social media strategy strategic internet marketing strategic search engine optimization technology video web design

Email Newsletter

Sign up to receive email updates weekly and to hear what’s going on with us!

SEMrush
Web Hosting
Web Hosting

Footer

Corporate

  • About Us
  • Contact Us
  • Affiliate Partner Signup
  • Affiliate Partner Login
  • Advertise with Us
  • Privacy Policy
  • Website Terms and Conditions

Services

  • Marketing Services
  • Online Training
  • Live Training
  • Coaching and Consulting

Student Area

  • Student Login

Search

Trending Now

  • SEO vs. SEM: Which One Should You Focus On
  • What to Do for Mobile-First Indexing
  • 6 Helpful Tips for Effective Social Media Writing
  • The Most Effective Way of Optimizing PPC Campaigns
  • Infographics in Digital Marketing – 5 Reasons to Use Them

Copyright © 2019 · GILL Solutions Management LLC