• Skip to main content
  • Skip to primary sidebar
  • Skip to footer

GILL Solutions

Growing your business..Should be Strategic!

  • Our Process
  • Services
    • Full Service
      • Search Engine Optimization Service
      • Conversion Optimization
      • PPC Advertising Management
      • Social Media Marketing Service
      • Full Stack Development
    • Google Analytics Audit
    • Marketing Coach
    • Domains & Hosting
  • Training
    • Marketing Certification
      • Conversion Optimization Certification
      • Digital Advertising Certification
      • Search Engine Optimization Certification
      • Marketing Automation Certification
      • Content Marketing Certification
      • Social Media Strategy and Deployment Certification
    • Google Analytics Training
  • About
    • Our Story
    • Contact Us
  • Call 1-877-801-4090

May 10 2011

5 Reports To Stop Guessing At Your Website Results

5 Reports To Stop Guessing At Your Website Results

I’m not sure about you and your business, but I know that for my businesses – I absolutely hate wasting money. In fact, I often would rather miss an opportunity than risk blindly jumping at something without some research or validation to support it.

I think that most business people would agree with the above paragraph, yet most businesses ignore this rule when operating online. Typically in talking with businesses I see two common trends:

  1. They spend money and resources on the Internet hoping it will help build their business, without a valid plan, or
  2. They don’t market online due to not knowing where or how to get the data they need to make validated decisions

In either case both of these situations can be simply resolved through utilizing Google Analytics. This is the quintessential tool which every business online should be utilizing at bare minimum. Best of all is it’s free, which really leaves no excuse as to whether or not you should have it.

Now we could spend weeks talking about the information Google Analytics will provide you, the incredible insight, and literally the road map it will lay down for you in building your business, but for simplicity sake, I’m going to give you at minimum some of the information you should be looking at today.

5 Key Reports

  1. Visitors Overview – How much traffic is coming to my website? From an investment perspective of time, effort and money, is it growing or shrinking compared to prior periods?
  2. Traffic Sources Overview – How is the traffic that comes to my website finding me? Is it a search engine, a social media channel, an email link, or any other myriad of marketing objectives?
  3. Navigation Summary – What is the traffic doing when they land on my website? For even more powerful insight – what is this traffic doing based on segmentation of where it originated from? **This is incredible intelligence!
  4. Top Content – What content seems to be “sticky”? In other words what content seems to keep the interest of my traffic?
  5. Goals – Even with these 4 basic points prior, you can improve your conversions. Which leads us to point 5 – What traffic is converting (sales or leads) at the highest rate? Now go get more of that traffic.

Hopefully you see that this type of intelligence can forever change your business. Imagine knowing specifically where to go to get more business in order to specifically focus your time and effort.

Google Analytics is absolutely an incredible tool. The most important tool you’ll have in your toolbox. However, it can be overwhelming and therefore sit under-capitalized. Those that use it, marvel at it’s power.

Are you using Google Analytics or a comparable tool? Tell me about your experience in a comment below.

[ad name=”Post-Banner”]

Written by George Gill · Categorized: Blog, Business Strategy, Conversion Optimization, Marketing · Tagged: google, google analytics, google optimization, internet marketing strategies, marketing, search engine marketing, strategic internet marketing

About George Gill

George Gill is the founder of GILL Solutions. He lives in Peterborough Canada, and is an avid learner, passionate trainer and speaker. For over 20+ years, he's helped businesses implement growth strategies and systems to consistently out perform their expectations. Measurement is always key!

Primary Sidebar

Follow Us

  • Facebook
  • LinkedIn
  • Twitter
  • YouTube

Email Newsletter

Sign up to receive email updates weekly and to hear what’s going on with us!

Business Strategy

GILL Solutions Management Is an Industry Game Changer in Canada

March 9, 2022 By George Gill

GILL Solutions Management takes pride in its ability to deliver world-class digital solutions for reasonable costs. We’re an experienced team that works with businesses in identifying the most optimal ways to … Continue Reading about GILL Solutions Management Is an Industry Game Changer in Canada

Important Benefits of Facebook for Your Business

May 15, 2020 By George Gill

Whether you are a person who likes social media or not, if you're in business, there is a good chance that at some point you've considered FaceBook for your business. Understanding what the benefits are, is an … Continue Reading about Important Benefits of Facebook for Your Business

Before You Start – Is Social Media Marketing Profitable

May 14, 2020 By George Gill

We all know Social Media is popular. But before your business goes down the path of investing resources and budget into this marketing channel, you need to know what to expect. Most importantly can it be profitable … Continue Reading about Before You Start – Is Social Media Marketing Profitable

Do You Have to Pay for Search Engine Optimization

May 12, 2020 By George Gill

Every business I have ever spoken to has unanimously agreed, they would love to be on page one of Google for the keywords directly related to their business. Most believe they deserve to be at the top, and the … Continue Reading about Do You Have to Pay for Search Engine Optimization

How Important is Conversion Optimization to Your Business

May 11, 2020 By George Gill

With over 20 years in the digital marketing field, the number one approach to quickly generate the greatest impact on a business's results that I've witnessed has been accomplished through conversion rate … Continue Reading about How Important is Conversion Optimization to Your Business

Why is Siteground so expensive vs competitors

Why is Siteground so Expensive vs Competitors

May 7, 2020 By George Gill

Hosting your website is a very big deal for many reasons that we'll discuss in this article. Siteground is a hosting company (click to see Siteground's current offer) we often recommend, even though they tend to be … Continue Reading about Why is Siteground so Expensive vs Competitors

Footer

GILL Solutions Management
7901 4th St. N STE 4155
St. Petersburg, FL 33702

GILL Solutions Management
3080 Yonge Street, Suite 6060
Toronto, Ontario M4N-3N1

Follow Us

  • Facebook
  • LinkedIn
  • Twitter
  • YouTube

GILL Solutions Management
P.O. Box 30024 RPO Chemong
Peterborough, Ontario, K9H 7R4

  • Terms and Conditions
  • Privacy Policy
  • Our Blog
  • Student Login
  • Contact Us

©2020 GILL Solutions Management LLC