If you have an online business, it’s a virtual certainty that you’ve thought about paid advertising in some form. Whether it’s Facebook ads or some other social media platform type of paid advertisement. While all of those platforms can be great ideas if utilized properly, many of them tend to be difficult to understand and often even harder to master.
One area in particular, that gives a lot of business owners trouble is Google Adwords. The intricate digital ecosystem is balanced by massive amounts of potential, but the question for some may be: Is Google Adwords worth it?
The Answer – Absolutely.
If you’re on the fence about online marketing strategies, and wondering is Google Adwords worth it for my business growth, here’s five reasons you should strongly consider looking into it.
1. Laser-Targeted Audiences
20 years ago, if you were starting a business tailored to men between the ages of 20-40 that loved sports, there was one advertising spot that was sought after more than any other.
The Super Bowl.
Unfortunately, the cost of buying just 30 seconds worth of air time 20 years ago stretched into the millions and forced advertisers to pay dearly to reach demographics far outside the initial target market.
Imagine a digital platform where you can reach those exact same people for a microscopic fraction of the cost of 30 seconds of Super Bowl airtime.
It’s time to take a closer look at Google AdWords.
With Google Adwords, you can customize your specific ad to reach not only men aged between 20-40, but also those same men from North Texas. Those same men that have shown an interest in hair care products from the last 90 days, and have purchased that type of product from an online retailer within the last 30 days.
This platform is so robust, so hyper-specific, that you can tailor it to reach anyone and everyone you want.
Moreover, you can place your advertisement in front of people’s eyeballs at the exact moment they are ready to make a purchase decision. And you can tailor the ads to run during anytime of day or night. Want to only run ads between 6:30PM-9:15PM at night? Set the Adwords campaign for that time slot and you won’t have to worry about it.
Is Google Adwords worth it? In every sense of the word, yes.
2. Extremely Fast Results
If your business is heavily into A/B testing (and you should be), then you most likely know that the bane of any testing campaign is time. You have to implement the strategies, set the keywords and budget, and then…wait.
With traditional marketing, or even just customer feedback surveys delivered via e-mail, that process could take weeks or even months to compile.
With Google Adwords, you can set a split-test campaigns and receive feedback within hours. Allowing you to know exactly who responded to your ad and what their purchase habits are. This, in turn, allows you to know exactly how to reach those people again, refining and cultivating your Adwords campaign to deliver maximum results in the least amount of time.
Moreover, your Google Adwords campaign can provide some of the best SEO juice in the business, and there’s even evidence that argues paid advertising converts better than organic searches anyways. Throw in the fact that paid advertising slots normally command the top two slots on the first page of Google searches anyways, and you’ve got a strong case to implement a Google Adwords strategy today.
3. Instant and Worthwhile ROI
Traditional marketing is slow and, most importantly, unpredictable. It’s almost impossible to know whether or not that $20,000 direct mail campaign you sent out will reap any type of revenue at all; it could very easily be $20,000 sent right down the toilet.
Google Adwords operates within a pay-per-click (PPC) structure, along with a few other types of campaigns. What this means for you as a business owner is that you only pay for results, such as traffic, sign-ups, or sales.
When you combine the power of an effective split test with a PPC campaign that is laser targeted to your exact audience, you create customers who are already interested in your product and are ready to buy.
Your return-on-investment (ROI) is much higher and quicker with a paid advertising campaign like Google Adwords.
4. You Control the Budget
- So you want your budget to only run for a couple weeks. Done.
- Do you want to run a marketing campaign exclusively on mobile? No problem.
- Interested in running multiple campaigns? Each with different objectives across different devices, with the ability of appearing at different times each day and ending at unique stopping points? Even better.
Google Adwords gives you flexibility.
This strategy gives you the flexibility to customize each one of your campaigns, while also providing a way to maximize every single advertising dollar in your budget. No more wasted spending on useless outreach.
Now you can control the budget and use it on what you want, when you need it.
5. Beat Your Major Competitors
A small electronics store usually has zero chance if they opened up shop next to a larger national chain, but online, an e-commerce store can own more trust and more customers simply by ranking higher on the front page of Google.
What’s the best way to do that? Pay for it.
A larger, more established store may have the top slot organically, but since paid advertisements cover more screen space than organic searches, it’s entirely possible to push the larger chain out of the picture entirely.
Plus, Google Adwords gives you the option to target locally as well, exponentially increasing your reach multiple times over.
Is Google Adwords worth it?
Don’t let Google AdWords intimidate you and stifle your business advertising – Contact GILL Solutions today for a no obligation consultation, to discuss marketing strategies that are sure to help you and your business grow in the right direction.