When it comes to tracking the effectiveness of your website, Google Analytics is an indispensable tool. You must be able to measure the behavior of your site’s visitors to set goals, receive feedback, and improve your site’s performance. In this post, you’ll learn about five Google Analytics e-commerce reports that will help you do just that.
1) Content Reports
Being able to see which pieces of content on your site engage your customers the most is important. Google Analytics allows you to see the number of visits to each page on your website and the average length of time each visitor stays on the page.
Another great feature in these reports is the ability to see which keywords visitors use to find your site in Google. You can even tell how fast each page loads in the visitor’s browser. This is important to know because a slow-loading site can affect your rankings in the search engines.
2) E-Commerce Reports for Conversion
If you own an e-commerce website, you know how important conversion is to the success or failure of your business. Google Analytics provides comprehensive conversion reporting, which shows the behavior of visitors to your site.
A great feature of Google Analytics is the ability to set “goals.” Goals are certain events, such as the amount of time a visitor stays on a page or a particular page that loads on your site. When a goal is completed, it’s shown in the goal reports. This data can give you the information necessary to improve performance, such as changing your site’s design or product offers.
3) Mobile Reports
Everyone knows about the dramatic rise in smartphone usage, so it’s good to know how your site appears on mobile devices, as well as its impact on your sales.
One feature of the Google Analytics mobile reporting is the ability to see which phones are being used and how many of each are being used. If you’re seeing a lot of traffic from mobile devices in general, you might want to consider developing a separate mobile e-commerce platform for your business.
Another feature allows you to see where visitors are actually coming from. This could help you to decide in which markets to focus on your marketing efforts.
4) Advertising Reports
If you do any kind of search engine marketing, such as Google Adwords, the advertising reports are something you definitely check out. They’ll let you see which campaigns do the best, the keywords that are the most profitable, and even the best times of day to run your ads. This data is so important because it prevents you from wasting money on keywords (or entire campaigns) that aren’t effective.
5) Social Reports
If you have a following on any social network and are using those networks to promote your products, you have to know what works and what doesn’t. The social conversion reports in Google Analytics will show you whether your social media marketing efforts are actually producing sales. You can then produce content that is more likely to get visitors to click on a link, visit your site, and (hopefully) buy from you.
These are just some of the Google Analytics e-commerce reports that can help you do things like track conversions, develop your mobile strategy, and tweak your Google Adwords campaigns. Remember that whatever can be tracked can be improved upon, which is exactly what Google Analytics allows you to do.